Marketing Operations Manager

Advantive•Tampa, FL

13d

About The Position

Our Marketing Operations Manager plays a critical role at the intersection of marketing, sales, and revenue operations. You will be responsible for ensuring data accuracy, reporting integrity, and operational efficiency across our systems—ultimately enabling smarter, faster growth decisions. You’ll analyze performance across the funnel, connect marketing activity to revenue outcomes, and help optimize the buyer journey from first touch to closed-won. This role is perfect for someone with strong analytical aptitude, technical curiosity, and a passion for operational excellence who’s eager to grow in a fast-moving, data-driven environment.

Responsibilities

Own marketing analytics and dashboards end-to-end, translating data into clear, actionable insights that inform marketing and leadership decisions, optimize spend, and demonstrate ROI.
Strengthen and govern marketing attribution models to clearly show how marketing influences pipeline, revenue, and closed-won outcomes across lines of business.
Monitor end-to-end funnel health, including conversion rates, velocity, and drop-off points across marketing, business development, and sales stages—recommending operational adjustments to improve efficiency and predictability.
Partner closely with Business Development and Revenue Operations to define, document, and enforce rules of engagement, including lead definitions, routing, ownership, SLAs, and reporting standards.
Ensure clean, aligned data and seamless system integration across Salesforce, Pardot, and connected platforms, in partnership with Revenue Operations and Business Systems, to support reliable reporting and decision-making.
Enable performance measurement across marketing and BD initiatives, ensuring all activity is properly tracked, attributed, and connected to pipeline impact.
Manage cross-functional operational initiatives and timelines within Asana or similar tools to ensure alignment across Marketing, Business Development, RevOps, and Systems teams.
Evaluate and recommend technologies and process improvements that enhance analytics, automation, and operational scalability.
Work with marketing and leadership to interpret trends, surface risks and opportunities, and develop data-backed recommendations that improve funnel throughput and conversion outcomes.
Develop business requirements for systems enhancements in partnership with the Business Systems team to support evolving GTM and operating models.