Marketing Operations Manager

Group O • New York, NY

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About The Position

Group O is seeking a detail oriented Marketing Operations Manager to support the execution, tracking, and optimization of core marketing initiatives in an advertising environment for our client. This role will play a critical support function for the Marketing and Sales teams by ensuring rigor across budget and financial management, departmental KPI reporting and measurement, CRM administration, project management, and day to day marketing operations. The ideal candidate is highly organized, analytically minded, and comfortable working across systems, data, and stakeholders in a fast paced environment.

Requirements

• 2–5 years of experience in marketing operations, marketing analytics, or a related operational role.
• Experience working with budgets, reporting, and CRM systems in a marketing or sales environment.
• Experience working in a B2B environment: Spectrum, Xfinity, Comcast, Verizon Communications, and Charter Communications experience is a must.
• Strong organizational skills and attention to detail.
• Comfortable working with data, spreadsheets, dashboards, and operational tools, salesforce as part of Microsoft office integration, and Smartsheet.
• Ability to manage multiple tasks and priorities in a deadline driven environment.
• Strong communication skills and a collaborative mindset.

Responsibilities

• Budget Management & Reconciliation Support marketing budget tracking, reconciliation, and forecasting across multiple initiatives and vendors
• Maintain accurate records of spend, invoices, and accruals in partnership with Finance and Marketing leads
• Assist with budget reporting and ensure alignment between planned and actual spend
• KPI Reporting & Measurement Compile and maintain recurring KPI and performance reports across marketing programs, campaigns, and channels
• Support dashboard updates and data hygiene to ensure accurate, timely reporting
• Assist in synthesizing performance data to support optimization and planning efforts
• CRM Management & Optimization Support CRM administration, including data entry, maintenance, and quality control
• Assist with campaign tracking, attribution support, and reporting within CRM tools
• Partner with Marketing and Sales stakeholders to improve workflows, visibility, and data consistency
• Marketing Program & Event Support Provide operational support for marketing programs and industry events, including timelines, task tracking, documentation, and coordination across internal teams and external partners.
• Assist with event logistics and execution support as needed, such as budget tracking, vendor coordination, registration management, asset delivery, and post event reconciliation and reporting.
• Support program setup and execution for key initiatives, including tentpole events, experiential programs, partner activations, and sales driven marketing programs.
• Maintain centralized documentation, trackers, and process workflows to ensure visibility, consistency, and on time delivery across marketing programs and events.
• Assist with post program wrap ups, including documentation, performance inputs, and learnings to inform future planning.
• Marketing Operations & Administrative Support Provide operational and administrative support across marketing initiatives, including project timelines, documentation, and asset tracking
• Support campaign launches, program setup, and cross functional coordination
• Maintain process documentation and help identify opportunities to streamline workflows and improve efficiency

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed