Marketing Operations Lead

Expansion Capital Group•Sioux Falls, SD

26d

About The Position

We’re seeking a Marketing Operations Lead to own our brand storytelling, content development, marketing operations, and performance-driven lead generation. This role blends strategic messaging and content leadership with marketing infrastructure, campaign execution, and digital advertising expertise. As a fintech company providing working capital loans and lines of credit to small business owners with annual revenues between $250,000 and $10 million, you’ll play a key role in attracting and nurturing high-quality leads through targeted digital channels. You’ll shape how the market sees us, ensure our internal and partner communications align with our mission, and build the marketing systems (email, CRM, reporting) that drive scalable growth. You’ll also manage paid and organic search campaigns to generate leads efficiently. You’ll work closely with our executive team, sales, and business development to turn our strategy into measurable results.

Requirements

Storytelling expertise: Strong background in brand messaging, copywriting, and multi-channel content.
Marketing tech savvy: Experience with CRM and automation platforms (HubSpot, Zoho, etc.).
Digital advertising proficiency: Proven track record managing Google Ads (formerly AdWords), Facebook Ads, TikTok Ads, and other PPC platforms, including campaign setup, optimization, and scaling for lead generation in B2B or fintech environments.
SEO and performance marketing skills: Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and strategies to drive organic traffic, combined with PPC best practices for targeting audiences like small business owners.
Analytical rigor: Ability to build dashboards, track funnel performance, conduct A/B testing, measure ROI/CAC, and drive data-informed optimizations using analytics platforms.
Creative chops: Can develop visual concepts to bring our message to life, including ad creatives and landing pages.
Project management: Comfortable running multiple campaigns and content initiatives on time.
Collaborative mindset: Enjoys working across Sales, Partners, and Exec teams in a fast-paced, entrepreneurial environment.

Responsibilities

Craft and champion our brand narrative, aligning our vision, mission, and services for small business owners with messaging across the company. This includes, but is not limited to, website, social, email, and partner channels.
Develop and maintain a content calendar, producing or overseeing blogs, newsletters, sales materials, case studies, videos, and thought leadership tailored to fintech and small business financing.
Build branded kits, pitch decks, and onboarding materials for ISOs, embedded partners, and strategic alliances.
Manage internal and external communications, ensuring consistent voice and storytelling.
Own our marketing tech stack (HubSpot/Zoho, email automation, landing pages), driving segmentation, clean data, and nurture journeys.
Build, launch, and monitor email campaigns: newsletters, drip flows, re-engagement.
Develop weekly and monthly marketing reports to track campaign delivery, engagement, conversions, CAC, and ROI.
Work cross-functionally with Analytics to establish and refine dashboards and KPIs.
Design, implement, and optimize lead generation strategies focused on attracting small business owners seeking working capital solutions, utilizing SEO, PPC, Google Ads, Facebook Ads, TikTok Ads, and other paid social platforms.
Manage end-to-end PPC campaigns, including keyword research, ad copy creation, bidding strategies, and audience targeting to drive cost-effective leads.
Oversee SEO initiatives, such as on-page optimization, content SEO, backlink building, and technical SEO to improve organic search visibility for terms related to small business loans and lines of credit.
Conduct A/B testing on ad creatives, landing pages, and campaign variables to refine performance and maximize conversions.
Analyze campaign data using tools like Google Analytics, Facebook Ads Manager, and platform-specific dashboards to measure effectiveness, ROI, attribution, and key metrics such as CPL (cost per lead), CTR (click-through rate), and conversion rates.
Test and iterate on various ad formats, targeting options (e.g., lookalike audiences, retargeting), and platforms to identify high-ROI opportunities while staying within budget constraints.
Collaborate with content and design teams to create compelling ad assets that resonate with small business audiences.
Develop and manage a pipeline of customer success stories, testimonials (video or written), and reviews to support brand trust and credibility.
Identify happy customers and work with Sales/Account teams to secure case study and testimonial opportunities.
Write, edit, and publish testimonials for use across web, email, social, and sales collateral.
Manage third-party review sites (e.g., Google, Trustpilot, BBB, etc.) and develop campaigns to encourage satisfied customers to leave reviews.
Respond to online reviews (positive and negative) in alignment with brand voice and customer experience guidelines.
Produce visually engaging case studies and social proof assets.
Maintain an organized library of customer stories and reviews for use by Marketing, Sales, and PR.
Partner with sales to develop tools and content that help close deals and drive engagement.
Launch remarketing and lifecycle initiatives to keep ISOs and small business leads active and informed.
Help define secure submission messaging and why partners should trust our platform.