Marketing Operations Lead (Revenue Ops)

TouchCare•Stamford, CT

13d•Onsite

About The Position

TouchCare is a healthcare concierge service that simplifies health insurance and the healthcare system by providing members with a personal assistant to resolve billing issues, coordinate with providers, and save time and money. The Marketing Operations Lead (Revenue Ops) is responsible for the systems, data, and execution infrastructure that drives TouchCare’s marketing efforts. This role ensures effective campaign building, deployment, and tracking across the entire funnel, from acquisition to conversion, while maintaining data integrity, accurate reporting, and scalable processes. The individual will collaborate with marketing, sales, and leadership to translate strategy into execution by managing the tech stack, enabling segmentation and automation, and providing insights to optimize performance and boost pipeline growth.

Requirements

4+ years of experience in project management, marketing operations, or CRM/marketing automation roles
Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo, Pardot)
Understanding of lead lifecycle management, funnel stages, and pipeline progression
Experience building and deploying campaigns, workflows, and nurture programs
Proven ability to manage segmentation, audience targeting, and data integrity across systems
Experience with reporting and analytics, including funnel conversion, attribution, and campaign performance
Ability to translate data into actionable insights to inform marketing and growth strategies
Strong attention to detail with a focus on QA, accuracy, and scalability
Comfortable working cross-functionally with marketing, sales, and leadership teams
Highly organized with the ability to manage multiple projects and priorities simultaneously
Data-driven mindset with a strong problem-solving orientation

Responsibilities

Own the marketing tech stack, including CRM, email platforms, and automation tools. Current martech stack includes: MailChimp, Apollo, WordPress, Google Analytics, Salesforce, Heymarket, Unbounce, and Benefitflow.
Working through the Creative Team, this role is responsible for building, QA’ing, and deploying campaigns, journeys, and lifecycle programs across channels
Manage segmentation, audience lists, and data integrity to ensure accurate targeting and data throughput
Own reporting and tracking of leads across the full funnel—from acquisition through nurture to conversion
Develop opportunity scoring and likelihood models
Track stage progression and conversion rates
Provide insights to inform campaigns that accelerate movement through the funnel
Ensure campaigns are technically sound, properly tracked, and scalable across systems. Implements programs based on industry best practices and compliance standards.
Maintain data accuracy and consistency across marketing and sales platforms
Partner with sales operations on pipeline visibility, attribution, and reporting alignment
Support performance analysis and dashboarding to inform strategic decision-making