Marketing Operations Associate Director

United Community Bank•Greenville, SC

1d•$84,136 - $139,486•Onsite

About The Position

United Community is seeking a skilled Marketing Operations Associate Director to support the Marketing & Communications team by driving operational excellence across marketing initiatives. Reporting to the Director of Marketing Operations, this role focuses on optimizing workflows, managing performance tracking, and supporting cross-functional collaboration. The Associate Director will help implement strategic plans, improve processes, and contribute to team development in a fast-paced, data-driven environment.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
Minimum of 5-7 years in the financial services industry, preferably in a marketing operations or project management role.
5+ years supporting integrated marketing and PR programs, including budget oversight.
Strong organizational and analytical skills with the ability to manage multiple projects and meet deadlines.
Familiarity with marketing operations across digital and traditional channels (web, mobile, social, email, direct mail).
Working knowledge of marketing and sales technology platforms including Adobe, Tableau, and Salesforce.
Ability to translate data into actionable insights and support decision‑making.
Understanding of the regulatory landscape impacting financial services marketing and advertising.
Effective communicator with strong collaboration and influencing skills across teams.
Proficient in Microsoft Office applications with a willingness to innovate, learn, and grow.
Must be able to pass a background and credit check.

Nice To Haves

Experience supporting organizational change and agile methodologies preferred.

Responsibilities

Support the development and implementation of marketing operations strategies and processes.
Assist in identifying opportunities to improve marketing performance and operational efficiency.
Collaborate with cross-functional teams including sales, compliance, risk, technology, finance, and analytics.
Contribute to the optimization of key workflows and systems to support scalability.
Assist with business continuity planning and support audits and risk assessments.
Help maintain marketing workflows, policies, and procedures in compliance with regulatory standards.
Monitor industry trends and regulatory changes impacting marketing and advertising.
Support the development of dashboards and reports to track marketing effectiveness and customer insights.
Use data to inform prioritization and contribute to strategic recommendations.
Assist in managing customer journey initiatives and customer excellence programs.
Contribute to strategic planning and reporting efforts, including pitch book development.
Support budget tracking and forecasting under the guidance of senior leadership.
Provide mentorship and guidance to junior team members as assigned.
Compliance Training: Participate in all required compliance training, including Bank Secrecy Act/anti‑money laundering training and other internal/external programs, meetings, and seminars.
Other Duties: This description is not designed to cover all duties. Responsibilities may change or be assigned at any time without notice.