MARKETING OFFICER

Stockman Bank of Montana•Billings, MT

About The Position

Responsible for directing and implementing marketing efforts for the bank markets and business lines of Stockman Financial Corp. Major areas of marketing including: advertising (print, broadcast, digital), social media (posts and blogs), sponsorships, promotional campaigns, email and direct mail projects.

Requirements

Strong commitment to providing exceptional customer service.
Strong writing communication and organizational skills.
Must be able to work independently and to prioritize multiple tasks.
Strong attention to detail, problem solving skills, and project management skills.
Bachelors Degree in business, marketing or related field.
Familiarity with Microsoft Office (Outlook, Word, Excel, PowerPoint).
1-2 years of marketing/sales experience.

Nice To Haves

Minimum of two years previous banking experience. A good understanding of products and services available.
Previous experience with advertising design software.
Previous experience working with media and placing advertising.

Responsibilities

Provide direction and work with individual branches (i.e. Branch President and Management Team) to implement market-specific advertising.
Identify opportunities, define objectives, devise plan, identify targets, select mediums and establish budget.
Coordinate, develop, and distribute materials and ads as part of the strategy.
Obtain insight from key contacts in markets to assist with plan development.
Communicate plans to key contacts in markets to make them aware of all marketing activities (campaigns, sponsorships, advertising, events, social media, etc.)
Coordinate scheduling and placement of all media (print, radio, digital, TV).
Write and distribute press releases for new hires, promotions, etc.
Write social media posts.
Maintain positive working relations with third-party vendors (newspapers, radio stations, printers, specialty companies) to coordinate projects.
Negotiate sponsorship and event commitments to maximize exposure for Stockman Bank. This includes contracts with third parties and event coordination with offices.
Planning, writing and placement of sponsorship/event press releases and social media posts.
Serve as the resource and liaison to communicate marketing and advertising efforts at the corporate level as well as between branches.
Oversee the expenses for all marketing-related projects. Assist in determining, ordering and maintaining supplies for promotional items.
Schedule and coordinate the development and execution of Stockman social media posts with Digital Marketing Officer.
Other special projects as assigned.