Marketing Measurement – Data & Digital Business Partner

Mars•Newark, NJ

About The Position

Join Mars Wrigley North America as a Marketing Measurement – Data & Digital Business Partner and become a key driver in transforming how we measure and optimize marketing performance across our chocolate, fruity, gum, and mint brands. This role focuses on the technical aspects of marketing measurement—from setting up tracking and collecting data to building analytics and supporting human insights that inform our North American marketing strategy. You will collaborate closely with global and regional stakeholders to evaluate and enhance marketing measurement tools and capabilities, enabling data-driven strategic decisions. If you thrive at the intersection of marketing and technology, possess strong stakeholder management skills, and have a passion for turning complex data into actionable insights, this role offers an exciting opportunity to influence marketing effectiveness and innovation at scale.

Requirements

Degree in Business, Marketing, Data Science, Information Technology, or a related field; MBA or equivalent in Marketing or Data & Analytics preferred.
8-10+ years of significant CPG experience in marketing analytics, data management, or digital transformation roles
Strong expertise in marketing data, measurement tools, and intelligence, including media test & learn
Proven skills in data integration, validation, and insight generation from complex marketing datasets
Deep understanding of marketing principles and ability to apply data-driven insights to brand objectives
Skilled in crafting and presenting data visualizations that drive strategic decisions and marketing effectiveness
Foundational knowledge in statistical analytics and data science
Track record of piloting new tools and methodologies and rationalizing existing vs new capabilities
Ability to lead cross-functional teams and drive tool adoption and transformation in NA in partnership with global teams
Excellent communication and stakeholder management skills

Nice To Haves

Familiarity with measurement tools such as MMM, Skilift, DataPoem, and experience in agency ecosystem transformation (nice-to-have)

Responsibilities

Represent MWNA in the Global Marketing Agency transformation, leading workstreams including Data, Tech & Tools; Analytics, Measurement & Reporting; and Core AI
Ensure clean and validated data collection (manual/automated) partnering with internal data teams and agencies to enable measurement analytics and insights
Develop and present regular marketing performance reports, dashboards, and scorecards using existing tools and Excel/PowerPoint
Align data- and tech-enabled regional marketing and sales objectives with global product strategy and roadmaps to enable timely data-driven decision-making
Act as a business translator between marketing and technical teams to implement AI solutions (e.g., predictive models, MMM+, Gen AI, AI Agents) for one-demand measurement and optimization
Evaluate and recommend marketing technology/tools to both technical and non-technical stakeholders
Lead technical project management across global/regional data, digital, analytics teams, and external vendors
Design, manage, and execute in-market measurement tests with the right data and tools
Support change management and learning agenda within a complex matrix organization
Partner with One Demand Data & Analytics on dashboard and report building from diverse sources, tools, and metrics to address key business questions
Deliver compelling data-centric storytelling using multiple data points
Serve as a trusted advisor on data, technology, and tools to MWNA media and marketing teams
Stay abreast of industry trends and innovations in marketing data and technology

Benefits

Work with diverse and talented Associates, all guided by the Five Principles
Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today
Best-in-class learning and development support from day one, including access to our in-house Mars University
An industry competitive salary and benefits package, including company bonus

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