About the position
Our mission is to improve lives by providing individualized homecare services and support people living at home. We know the care each person needs is unique, and we have built a large variety of services to provide the best person-centered care for our clients to lead fuller lives at home. Accra is a diverse, inclusive, and equitable workplace in which all employees are valued and respected and can bring their whole self to work. Our employees reflect the demographics of the communities we serve, and we are committed to modeling diversity, equity, and inclusion within our industry.
Responsibilities
- Plan and run multi-channel marketing campaigns (email, web, social, print) that reach the right people with the right message and inspire action.
- Design and deliver the monthly 'Accra Advocate' Newsletter, keeping our referral sources informed, inspired, and engaged.
- Write and design powerful stories and materials, from client success stories to service overviews, that speak directly to the needs and emotions of families, caregivers, and case managers.
- Own our digital marketing infrastructure, including our website (WordPress), email platform, and social media channels, ensuring consistency, clarity, and accuracy.
- Partner with outreach, operations, and care teams to surface real-life moments that reflect the heart of what we do and share them with the world.
- Track key metrics like engagement and traffic. Start building toward full visibility into CAC and campaign ROI.
- Build and lead a small but mighty marketing team. Set clear goals, give supportive feedback, and foster a culture of creativity, accountability, and purpose.
Requirements
- Bachelor’s degree or equivalent combination of education and experience required.
- 5+ years of experience in marketing or related role.
- 3+ years of leadership experience, with focus on coaching, accountability, culture and driving results.
- WordPress website management.
- Email marketing (MailChimp or equivalent).
- Persona development and journey mapping.
- Canva or other visual content tools.
- Basic understanding of marketing analytics and CAC.
- Foundational people management: goal setting, feedback, reviews.
Benefits
- Work/Life Flexibility
- Professional Development Opportunities
- Generous Paid Time Off Options
- Free Mental Health/Wellbeing Program
- Medical, Dental and Vision Insurance (Full Time Employees)
- HSA & FSA (Full time Employees)
- 401(k) Retirement Plan
- Company Paid Disability & Life Insurance (Full Time Employees)
