Marketing Manager

About the position

United Way of Greater Richmond & Petersburg is seeking a dynamic and detail-oriented Marketing Specialist to support the organization's brand, content strategy, and digital communications. In this role, you will create compelling content, manage social media platforms, and help lead marketing campaigns that connect people to our mission. You'll work across departments to ensure all messaging is consistent, creative, and reflective of the impact we drive in our community. This is an opportunity to contribute through smart storytelling, thoughtful design, and community-centered outreach. If you're a strong writer, a digital native, and a collaborative teammate who knows how to turn strategy into action, we want to hear from you.

Responsibilities

• Supporting the development and execution of brand-aligned marketing campaigns.
• Creating written and visual content for digital and print channels including social media, newsletters, and event promotions.
• Managing United Way's social media accounts and content calendar.
• Designing marketing materials, graphics, and email campaigns.
• Working closely with team members across the organization to support fundraising, volunteerism, and community impact efforts.
• Attending community events to capture and share United Way's presence and impact.
• Analyzing campaign performance and identifying opportunities to strengthen engagement.

Requirements

• 3+ years of experience in marketing, communications, or content creation.
• Bachelor's degree required in marketing, communications, journalism, public relations, or a related field.
• Experience writing for a brand and managing social media.
• Proficiency in designing marketing materials using tools like Canva or Adobe Creative Suite.
• Ability to manage multiple projects and produce high-quality work.
• Strong communication skills and creative thinking.

Nice-to-haves

• Experience in community-centered outreach.
• Familiarity with analyzing campaign performance.