Marketing Manager

CIEE Inc-posted about 2 months ago

Full-time • Mid Level

11-50 employees

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The Manager Direct Marketing is responsible for executing CIEE’s B2C college study abroad marketing strategy, focused on increasing the number of students who study abroad on CIEE programs through direct student outreach and conversion. The Manager will be responsible for coordinating with others on the Marketing, IT, Web, and Digital teams, as well as the Institutional Relations team, to implement key marketing and e-commerce activities across a variety of existing and emerging student-facing channels.

Manage College Study Abroad direct-to-student communication across all digital and campus channels.
Improve the efficiency of current marketing channels through increased conversion at the top of the funnel.
Coordinate cross-marketing messaging and tactics across web, text, email, and via new channel marketing (AI, mobile app).
Manage annual calendar of key direct-to-student marketing activities online and in-person, including on-campus fairs and events.
Develop successful strategies to grow the number of users using, engaging, and submitting applications via the CIEE College Study Abroad mobile app.
Test and measure the effectiveness of different messages and tactics, making improvements in real-time to maximize conversion across channels.
Create standard reporting on direct-to-student marketing to share with senior sales and marketing leaders.
Collaborate with the Web and Digital team to monitor the effectiveness of College Study Abroad digital campaigns, and manage lead follow-up and conversion.
Coordinate closely with Institutional Relations on supporting key campus growth via direct-to-student marketing.

Minimum 3 years’ experience in customer marketing or e-commerce.
Bachelor’s degree required.
A track record of managing effective marketing strategies to acquire new customers and maximize funnel conversion.
Experience with marketing technology and analytics tools.
Experience with CRM database management, Salesforce preferred.
Strong data management and executive reporting skills required.
Experience with mobile app deployment preferred.
Customer-centric, with the ability to understand customer needs and preferences.
Excellent communication skills (written and verbal).
Attention to detail and confidence that translates to leadership among peers and staff.
Proven ability to work effectively under minimal supervision; management and supervisory experience a plus.
Flexibility and adaptability in a fast-paced environment.
Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture.

Paid time off and Parental leave
Gym Reimbursement Program
Employee Assistance Program
Short-term & Long-term Disability
6 floating Fridays (based on our eligibility rules)
CIEE Study Abroad and TEFL Program discounts
403(b) Retirement Plan with employer contribution
Insurance Coverage (life, travel, medical, dental, and vision)
Flexible Spending Accounts/Health Savings Account (medical and dependent)
Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)

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