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About the position
The Microbiology Marketing Manager role is a downstream marketing function that generates awareness, creates demand, and drives sales across our government and distribution segments. The Marketing Manager will ensure competitive differentiation by demonstrating the value of the franchise solutions to all customer key stakeholders and decision makers. This Marketing Manager will partner with Global and North America Marketing, Sales, Scientific & Clinical affairs and other cross-functional leads to ensure our solutions demonstrate impact across the clinical, operational and economic needs of each target audience. This role requires deep expertise in market and customer segmentation, value-based solutions creation and commercial execution expertise in the franchise.
Responsibilities
- Create solution value offers that link to customer organizational objectives and market needs and ensure sustainable YoY revenue growth for the franchise portfolio.
- Continuously monitor and translate the North America market emerging trends into solutions development activities to deliver more relevant value propositions to appropriate audiences and decision makers.
- Create relevant customer engagement tools that drive access to senior decision makers across key Strategic Customers and create stronger partnerships and demand across the product lines.
- Create innovative digital solutions to support the value offers and drive the desired target audience buying behaviors.
- Develop and implement goals, metrics and models to measure impact of specific marketing campaigns across all segments.
- Collaborate closely with the Strategic Integrated Campaign Leads to develop product and portfolio campaigns focused on the appropriate segments.
- Collaborate with the internal distribution management team to develop and implement marketing strategies that support distribution sales goals.
- Develop strategic yearly plans and budgets.
- Develop relationships with Key Opinion leaders.
- Understand Regulatory and legal aspects of product promotion.
- Assist in the RFP process.
Requirements
- Bachelor's degree with emphasis in marketing and/or commercial execution excellence or equivalent experience required.
- 5+ years of relevant multifunctional commercial experience product management/marketing/sales or clinical/life science experience. Experience in the diagnostics IVD industry preferred.
