Marketing Manager
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About The Position
As a Marketing Manager for Gold's Gym, Company-Owned, you will play a key role in promoting our brand to both new and existing company-owned gym members. Your responsibilities will encompass developing effective marketing strategies, supporting the company-owned marketing arm of the business, and ensuring that all marketing efforts drive our immediate and long-term business goals. You will support the implementation of company-owned specific marketing programs regarding, but not limited to, project ownership; distribution of program communication; curation of creative materials, development, review and routing of program results tracking; and coordination with cross-functional teams. In this role, you will develop and maintain a monthly marketing communication document or dashboard for company-owned gyms including program descriptions, objectives, calendarization, communication strategy, and measurement. You will work closely with our creative team to produce a quarterly internal communication via a digital publication. Additionally, you will oversee the development of impactful presentations, marketing collateral, and other materials for our corporate sales division, ensuring they have the necessary marketing resources and support to achieve success, drive revenue growth, and enhance brand visibility. You will prioritize goals and performance metrics for campaigns and monitor them regularly to understand the effectiveness of strategy and creative, making recommendations for continuous improvement. Interpreting critical insights and research will be essential to drive company-owned gym business efforts. You will interact with Marketing Operations and other key internal/external players to develop and maintain project timelines, status documents, and budget trackers. Managing relationships with external vendors will be crucial to ensure high-quality and timely execution of marketing programs. Conducting regular competitor landscape audits, including promotional and pricing research and analysis, will be part of your responsibilities. You will craft the creative briefs and reports that communicate corporate gym business objectives and directions to internal team members. Additionally, you will craft presentations and develop points of view, conducting industry research to identify trends and opportunities. Managing and tracking spending of the company-owned marketing budget, identifying potential program risks, and developing contingency plans will also be part of your role. You will work with performance marketing to develop dashboards and reporting materials to share campaign results with executive-level team members. Finally, you will bring big ideas to the table and work collaboratively with internal teams (creative/influencer/social/digital experience) and departments to bring them to life, mobilizing and motivating internal and external teams to bring corporate/brand business objectives to life while ensuring collaboration, communication, trust, efficiency, and quality of the work.
