Marketing Manager

Skyline Products • Colorado Springs, CO

379d • $70,000 - $85,000

About The Position

The Marketing Manager is responsible for developing a deep understanding of the Skyline product line and creating effective product messaging and marketing campaigns. This hands-on role involves executing marketing strategies from concept to delivery, measuring results, and coordinating trade shows and conferences for multiple divisions. The position aims to support sales teams and enhance customer relationships through compelling marketing initiatives.

Requirements

• Bachelor's degree or equivalent experience.
• 3 to 5 years of Product Marketing experience.
• Strong written, verbal, and presentation skills.
• Attention to detail with a bias for results.
• Ability to work cross-functionally and be an excellent teammate.
• Experience with hardware and/or SaaS offerings is a plus.
• Demonstrated experience with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
• Experience with Salesforce, Pardot or similar CRM and Marketing Automation Tool.
• Experience with WordPress or similar CMS program.
• Exceptional communication and customer service skills.
• Experience coordinating and executing live and virtual events, including trade shows, conferences, and webinars.
• Problem-solving and critical thinking skills.
• Strong time management and work ethic.

Responsibilities

• Works closely with product management, marketing, and sales enablement teams to promote existing products and launch new products.
• Crafts compelling product messaging, positioning, and use cases for products.
• Builds and manages a complete set of sales tools including presentations, datasheets, and value prompters.
• Ensures the sales organization can effectively position Skyline products across different segments.
• Drives demand and adoption of offerings.
• Builds customer relationships to develop references, case studies, and vocal champions.
• Supports the development of leadership and solution content for marketing and sales campaigns.
• Coordinates and executes all planning and logistics for 15-25 trade events each year.
• Reports on the results and impact of marketing strategies.
• Maintains and manages content on all Skyline websites.
• Develops and maintains a digital video library.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan 401k
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Employee assistance program
• Health savings account
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Mining (except Oil and Gas)
• Education Level: Bachelor's degree