Marketing Manager

Robert Half • Irvine, CA

401d

About The Position

The Marketing Manager (US Market Focus) is responsible for overseeing brand reputation and customer engagement through strategic marketing initiatives. This role involves analyzing customer feedback, executing campaigns, and collaborating with various stakeholders to position the company as a market leader in the US. The ideal candidate will leverage data-driven insights to enhance brand credibility and drive customer acquisition.

Requirements

• Bachelor's degree in marketing or a related field.
• 7-10 years of experience in a marketing role, focusing on data-driven campaigns.
• Proven ability to present marketing analytics and insights to stakeholders.
• Experience collaborating with global teams.
• Expertise in online marketing, including SEO, social media, and content marketing.
• Familiarity with consumer borrowing, credit, and collections is a plus.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Proficiency with CRM systems, marketing automation platforms, and data analysis tools.
• Exceptional organizational skills, attention to detail, and multitasking ability.

Nice To Haves

• Familiarity with consumer borrowing, credit, and collections.

Responsibilities

• Monitor and address customer feedback to ensure timely resolution of complaints and foster positive reviews.
• Launch customer-centric campaigns to position the company as the preferred service provider.
• Collaborate with advertising agencies for media planning and identify innovative communication channels to enhance brand presence.
• Implement SEO, content marketing, email campaigns, and social media advertising to attract and nurture prospects.
• Execute outbound marketing strategies like cold outreach, account-based marketing, event marketing, and PPC campaigns for targeted engagement.
• Analyze the debt relief industry independently or with research firms to provide actionable insights.
• Measure and optimize campaign performance through A/B testing and analytics using CRM systems and marketing automation platforms.
• Identify and cultivate marketing and communication partnerships to strengthen brand visibility.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree