Marketing Manager

Tri Pointe Homes • Lake Mary, FL

157d

About The Position

Tri Pointe Homes Orlando is looking for an experienced individual to join our talented group as a Marketing Manager. As a key collaborative partner with the Leadership Team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments necessary to meet the Division's sales and customer satisfaction goals.

Requirements

• Minimum Bachelor's Degree in Marketing or Communications or equivalent required.
• A minimum 4 years related Marketing communications/planning experience in a Business-to-Consumer environment.
• Homebuilding and/or real estate industry experience preferred.
• Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred.
• Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX, and CMS.
• Understanding of advertising law and ability to apply to the homebuilding industry.
• Ability to shift between strategic initiatives and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Experience establishing and managing a budget.
• Effective problem solving, data collection, and analysis skills.
• Excellent understanding of the full marketing mix.
• Strong oral and written communication skills.
• Strong analytical skills paired with a creative mind.
• Team-oriented with the ability to collaborate across functions.

Responsibilities

• Deliver on qualified lead goals by the community to achieve Division net sales plan, given local conversion rates.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy.
• Collaborate with leadership to secure the annual marketing budget necessary to deliver the plan.
• Manage Division budget(s) on an ongoing basis with formal biannual updates detailing brand & community actual and projected investment.
• Assess return on marketing investment using available analytics tools and make recommendations.
• Collaborate on an ongoing basis with Marketing leadership on the status of the marketing communications plan, results attainment, and calls-to-action/offers.
• Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making.
• Identify key competitors and stay abreast of local marketing activity.
• Execute the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates.
• Act as primary point-of-contact for ad agencies, interior design consultants, and signage vendors for new home galleries including signage, displays and collateral, model homes, and community amenities.
• Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles, and landscape design.
• Coordinate local PR needs with external resources.
• Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities.
• Operate and adapt in an environment with changes to timelines, priorities, and tools.
• Present and interact confidently with the Division leadership and the sales team.
• Develop and guide the direction of the marketing team.
• Ensure appropriate staffing to meet department needs.
• Utilize recruiting and selection tools/processes to build organizational talent.
• Delegate work according to employee's abilities and skills.
• Evaluate employee's performance and plan for compensation actions based on that performance.
• Provide developmental opportunities through identification of internal and external training opportunities.
• Create opportunities for employee growth.
• Provide continuous coaching concerning functional and leadership standards (technical skills and behaviors).
• Other duties as assigned.

Benefits

• Diversity and inclusion initiatives.
• Equal Opportunity Employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Real Estate
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees