Marketing Manager (Maternity Cover – 12 Months)

Bonhams•London, CA

21h

About The Position

This role has a dedicated focus on our Luxury categories (Jewellery, Watches, Wine & Spirits, Designer Handbags and Fashion) as well as our Home & Interiors departments (Fine Decorative Arts, Private & Iconic Collections, House Sales, and related categories). You will – Lead strategy and implement all marketing campaigns for the London saleroom, working together with the global marketing team. Lead on strategy and content on the Bonhams social media handles and engage key influencers to leverage the brand. Manage one Marketing Coordinator on the execution of all Bonhams campaigns. Plan and execute email marketing campaigns to support sale promotion and business-getting. Manage the production of exciting and engaging campaign content including copy, film, photography and editorial. Manage content and coordination of cross-category digital advertising on paid social and paid search channels Manage multiple budgets. Execute data-driven marketing reports to assess channel performance. Oversee marketing design workflows and production. Support consignment efforts in the UK, working in collaboration with the wider London marketing team on digital and print advertising channels. Maintain a relationship with third parties, e.g. media agencies, photographers/videographers print and mailing house suppliers and develop new relationships. Establish and maintain a close working relationship with key stakeholders and departments and keep ongoing knowledge of business KPIs.

Requirements

An experienced marketing manager with demonstrable working knowledge in the art and/or luxury markets, you will have previously led, implemented, and managed multi-channel campaigns.
You will be used to managing suppliers and agencies, setting clear objectives and communicating briefs effectively.
You have experience managing social media channels, media buying and monitoring spend to ensure objectives are met and exceeded.
A confident communicator, you will be comfortable advising key internal stakeholders, and will be able to work independently, as well as with the global team, reporting against our common marketing objectives.

Responsibilities

Lead strategy and implement all marketing campaigns for the London saleroom, working together with the global marketing team.
Lead on strategy and content on the Bonhams social media handles and engage key influencers to leverage the brand.
Manage one Marketing Coordinator on the execution of all Bonhams campaigns.
Plan and execute email marketing campaigns to support sale promotion and business-getting.
Manage the production of exciting and engaging campaign content including copy, film, photography and editorial.
Manage content and coordination of cross-category digital advertising on paid social and paid search channels
Manage multiple budgets.
Execute data-driven marketing reports to assess channel performance.
Oversee marketing design workflows and production.
Support consignment efforts in the UK, working in collaboration with the wider London marketing team on digital and print advertising channels.
Maintain a relationship with third parties, e.g. media agencies, photographers/videographers print and mailing house suppliers and develop new relationships.
Establish and maintain a close working relationship with key stakeholders and departments and keep ongoing knowledge of business KPIs.