Marketing Manager

Crisp Recruit • Fort Lauderdale, FL

10d

About The Position

The Marketing Manager at Kelley | Uustal is a pivotal role designed to transform our marketing operations. Reporting directly to the Marketing Director, this position was created not to increase execution volume, but to take ownership of our marketing strategy execution. By managing vendors and overseeing campaign deliverables, this role empowers the Marketing Director to focus on strategic initiatives. The Marketing Manager will significantly impact our brand presence, client engagement, and overall operational efficiency.

Kelley | Uustal is a distinguished law firm based in Fort Lauderdale, specializing in complex personal injury cases. We focus on helping clients achieve their own 'Personal Victory' through expert litigation in catastrophic injury and wrongful death. Our work extends to product liability, medical malpractice, tobacco litigation, and other complex cases often regarded as unwinnable by others. Our mission is to provide unparalleled legal expertise and protect what matters most to our clients.
With a commitment to justice and a proven track record, Kelley | Uustal has secured landmark settlements, including notable cases against General Motors and Phillip Morris. Our dedication goes beyond winning cases; it extends to community involvement and ensuring our clients feel heard, safe, and empowered. Our attorneys are driven by research and years of trial experience to relentlessly defend our clients' rights. The firm's collaborative culture and high level of service have made it a trusted ally for those facing significant legal challenges.

Requirements

• Marketing Experience: Proven track record of managing marketing operations at a managerial level, with a focus on ROI.
• Vendor Coordination: Demonstrated ability to manage and communicate effectively with external vendors.
• Project Management Skills: Strong organizational skills to handle multiple projects with a critical eye for deadlines.
• Communication: Exceptional written communication skills to craft compelling marketing messages that reflect brand integrity.
• Business Acumen: Must understand the business side of marketing, focusing on growth and performance metrics.
• Confidence: Must be comfortable pushing for answers and interacting with senior leadership and attorneys.
• SEO and Paid Media Knowledge: Proficient in interpreting reports and holding vendors accountable for performance metrics.
• Problem Solving: Resourceful and proactive in addressing and solving marketing challenges.

Responsibilities

• Marketing Operations: Manage day-to-day marketing activities to ensure seamless workflows and output quality.
• Vendor Management: Coordinate with external vendors to optimize performance and maximize ROI from campaigns.
• Content Management: Develop and oversee content calendars, ensuring alignment with firm goals and brand standards.
• Project Oversight: Track deliverables and campaign execution timelines, ensuring all deadlines are met.
• Collaboration: Work closely with our in-house videographer to provide direction and review drafts before final approval.
• Approval Coordination: Facilitate timely content approvals within confidentiality constraints with attorneys and paralegals.
• Performance Reporting: Analyze campaign performance and provide insights and recommendations for improvements.
• Lead Nurturing: Enhance lead nurturing processes to capture and convert opportunities effectively.

Benefits

• Healthcare Benefits: Comprehensive health, dental, and vision insurance plans.
• Retirement Planning: Access to a 401(k) retirement savings plan with firm contributions.
• Paid Time Off: Generous PTO policy to ensure a healthy work-life balance.
• Professional Growth: Opportunities for professional development and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed