Marketing Manager

SERVPRO of Denver Southeast•Aurora, CO

13d•$80,000 - $90,000

About The Position

Are you ready to take your Marketing career to the next level with a company that’s rewriting the standard for restoration and construction services in Colorado and beyond? SERVPRO – Team JEFFRIES, one of the most recognized and fastest-growing SERVPRO® franchises in the nation, is hiring a Marketing Manager to help us expand our reach and deepen relationships in key commercial markets. SERVPRO – Team JEFFRIES is a national leader in commercial restoration and reconstruction services. We specialize in water, fire, mold, and storm damage recovery, and we’re proud to be one of the select franchises that are part of the SERVPRO Global Disaster Recovery Team Program—recognized worldwide for responding to catastrophic loss events at any scale. In this hands-on role, you'll develop and execute integrated marketing strategies tailored to the restoration industry, working closely with regional managers, sales teams, and insurance partners to generate qualified leads and support business growth.

Requirements

Minimum of 5 years of experience in digital marketing, with proven expertise in SEO, Google Business Profile optimization, Google Local Services Ads (LSA), and PPC/Google Ads management.
Strong track record of driving leads and revenue growth through performance-based digital channels in a local/service-based industry (restoration, home services, or similar preferred).
Hands-on experience with demand generation, lead tracking, and analytics tools (Google Analytics, Google Ads, Google Business Profile dashboard, etc.).
Results-oriented with a passion for data-driven decisions, performance measurement, and optimizing ROI.
Excellent content creation skills, including writing persuasive copy for ads, emails, landing pages, and marketing assets.
Understanding of B2B and B2C sales cycles in emergency services, with knowledge of how to accelerate opportunities through targeted marketing.
Bachelor's degree in Marketing, Business, or related field preferred (not required).
Ability to travel up to 20-30% for regional office visits, events, or training (as needed)

Nice To Haves

Experience in the restoration, home services, or franchise environment.
Familiarity with marketing automation tools, CRM systems, and local SEO tactics.
Proven success in managing multi-location or franchise marketing programs.
Ability to handle multiple campaigns simultaneously.

Responsibilities

Develop and execute local digital marketing programs to build pipeline, increase brand visibility, and drive emergency service inquiries in assigned territories/franchises.
Optimize and manage Google Business Profile (GBP) for multiple locations to enhance local search rankings, visibility, reviews, and direct customer engagement.
Manage Google Local Services Ads (LSA) campaigns, including setup, optimization, budget allocation, lead tracking, and performance improvements to maximize ROI on pay-per-lead advertising.
Plan, launch, and optimize PPC campaigns (Google Ads) targeting high-intent keywords for restoration services (e.g., water damage restoration, fire cleanup near me), focusing on cost-per-lead efficiency and conversion.
Leverage SEO best practices to improve organic search rankings for franchise websites and local pages, including keyword research, on-page optimization, content strategy, and local link-building.
Collaborate with regional managers and internal teams to align marketing initiatives with sales objectives, territory plans, and revenue goals.
Support joint marketing efforts, including co-branded digital campaigns, email marketing, and content creation to engage homeowners, businesses, property managers, and insurance professionals.
Create and distribute marketing toolkits, templates, ad creatives, landing pages, and enablement resources tailored for franchise use.
Track, analyze, and report on marketing performance using key metrics like lead volume, cost-per-lead, conversion rates, ROI, engagement, and pipeline contribution.
Adapt national messaging and brand guidelines for local relevance, crafting compelling copy for ads, emails, websites, social media, and other channels.