Marketing Manager (Right Hand to the Director of Marketing)
About The Position
Kelley | Uustal is a national trial firm known for winning complex, high-stakes cases that change lives and hold powerful institutions accountable. Our marketing must operate at that same level. Strategic, intentional, and built to drive real business impact. We’re hiring a Marketing Manager to work directly with our Director of Marketing. This role is a true right-hand position for someone who wants ownership, responsibility, and influence, not a support role waiting for instructions. Your mandate is clear: Build and execute marketing that tells meaningful stories, drives engagement with the right audience, and supports the firm’s business goals, without creating friction upstream. This is not about making things “look good.” It’s about making them work. You will be expected to come with ideas, solutions, and fully thought-through execution plans. When work reaches the Director of Marketing, it should be refined, strategic, and ready for a decision, not a brainstorming session.
Requirements
- Business-minded, strategic, and execution-focused
- Confident, decisive, and accountable
- A strong writer who can think clearly and communicate with purpose
- Someone who takes initiative and is a constant learner
- Comfortable leading, pushing, and elevating work across teams
- You level up to your teammates, you don’t play down to the competition
- You take pride in your work and hold yourself to a high standard
- You believe in doing work that matters.
- You don’t cut corners.
- You don’t want to be part of something average.
Nice To Haves
- A strong eye for quality design and hands-on design skills are a plus, but not required for the role
Responsibilities
- Content Strategy & Creation
- Proactively develop ideas for: Content calendars, Campaign concepts, Story-driven post types designed to engage the specific audiences we want (for both Kelley | Uustal and John Uustal)
- Build and maintain an organized roster of content types that serve clear purposes: engagement, credibility, visibility, and growth
- Business-Minded Execution
- You think like a business driver, not a creative for creativity’s sake
- You focus on how content and campaigns actually drive engagement, influence perception, and bring in business
- Visual execution and brand alignment matter, but your primary lens is effectiveness and impact
- Vendor Leadership
- Lead and manage digital marketing vendors (paid media, SEO, social, email, etc.)
- Drive strategy, accountability, and results, not just status updates
- Writing That Breaks the Mold
- You can write with clarity, edge, and purpose
- You understand how to tell stories that make people care and act
- Attorney & Internal Collaboration
- You are comfortable working directly with high-performing attorneys and senior team members
- You go to the source, ask questions, follow up, and move work forward
- You do not escalate issues you haven’t tried to solve yourself
- Creative Direction
- You help guide creative execution and provide first-round feedback on visual and video content
- Events & Execution Support
- Assist with internal and external events, ensuring organization and follow-through
- Operational Impact
- Your presence should reduce friction and workload for the Director of Marketing
- You bring solutions, not just ideas
- You ask for greenlights, not direction
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
