Marketing Manager

Oswald • Cleveland, OH

6d

About The Position

Would you like to take ownership in a dynamic, high-growth business that truly walks the talk? Oswald Companies seeks goal-driven professionals ready to take their career to the next level. Job Summary : Responsible to contribute to the design and execution of a comprehensive marketing strategy to promote the organization's products and services; protects the organizational brand at the corporate level and in key growth markets. A Day in The Life : Collaborates with the Marketing Director, and the company’s leaders, to design and execute marketing strategies, programs and tactics aligned with the organization’s direction and goals. Serves as the direct point of contact for internal clients in the development, implementation and administration of diverse Marketing Communications & Media programs. Works closely with the Marketing Director to develop and manage content for specific business units and causes, including copywriting and design project management with select professionals. Supports corporate website management, internal and external communications, corporate branding, marketing materials creation, social media activity, etc. Primary contact for Unison Risk Advisors digital strategy and various needs for subsidiary companies in the execution of their individual marketing initiatives; offers strategic recommendations for approval, monitors campaign performance. Plans and executes public relations initiatives which include press releases, media pitches, media monitoring, interview coordination and special promotions. Supports Oswald hosted events including the integration and collaboration of all graphic design, invitation and list distribution, event logistics and execution, and post-event reporting. Stays strategically focused while maintaining responsibility for the tactical preparation, execution and delivery of marketing services. Ensures the accurate, effective and timely delivery of high quality and consistent marketing services; conducts a regular analysis of campaign performance. Proactively seeks opportunities to contribute to the advancement of the overall marketing strategy; presents ideas to management and internal clients regularly. Participates in the budgeting process including performing reviews, discussing allocations and strategic spend; focuses on the ROI of activities and offers methods of measurement for campaigns. Supports all special initiatives including crisis management, brand development and launch, employment branding, business workflow projects, awareness campaigns in key growth markets and specialty practice campaigns. Conducts continuing education on and applies emerging tools and practices in Artificial Intelligence across the full scope of duties, including but not limited to content, graphic design, project management and administrative functions unique to the role. All other duties as assigned.

Requirements

• At least 6 to 8 or more years of industry knowledge is required
• Bachelor degree in communications, marketing or journalism from a four-year college or university and 6 to 8 years or more of related experience or the equivalent combination of education and experience
• Previous experience at a corporate marketing department, at manager level and/or: Previous experience at a senior level with an advertising, digital or public relations firm
• Strong attention to detail
• Leads others by example through the sharing of knowledge and skills
• Participates in proactive team efforts to achieve departmental and company goals
• Handles multiple tasks and projects simultaneously
• A self-learner with a self-disciplined approach
• Intrinsically motivated, driven to excel
• Adaptable to change; flexible and responds to change easily
• Strong interpersonal skills; works well on teams
• Dedicated, reliable and conscientious
• Exceptional communication skills; good listener
• Maintains a positive attitude

Responsibilities

• Contribute to the design and execution of a comprehensive marketing strategy to promote the organization's products and services
• Protects the organizational brand at the corporate level and in key growth markets
• Collaborates with the Marketing Director, and the company’s leaders, to design and execute marketing strategies, programs and tactics aligned with the organization’s direction and goals
• Serves as the direct point of contact for internal clients in the development, implementation and administration of diverse Marketing Communications & Media programs
• Works closely with the Marketing Director to develop and manage content for specific business units and causes, including copywriting and design project management with select professionals
• Supports corporate website management, internal and external communications, corporate branding, marketing materials creation, social media activity, etc
• Primary contact for Unison Risk Advisors digital strategy and various needs for subsidiary companies in the execution of their individual marketing initiatives; offers strategic recommendations for approval, monitors campaign performance
• Plans and executes public relations initiatives which include press releases, media pitches, media monitoring, interview coordination and special promotions
• Supports Oswald hosted events including the integration and collaboration of all graphic design, invitation and list distribution, event logistics and execution, and post-event reporting
• Stays strategically focused while maintaining responsibility for the tactical preparation, execution and delivery of marketing services
• Ensures the accurate, effective and timely delivery of high quality and consistent marketing services; conducts a regular analysis of campaign performance
• Proactively seeks opportunities to contribute to the advancement of the overall marketing strategy; presents ideas to management and internal clients regularly
• Participates in the budgeting process including performing reviews, discussing allocations and strategic spend; focuses on the ROI of activities and offers methods of measurement for campaigns
• Supports all special initiatives including crisis management, brand development and launch, employment branding, business workflow projects, awareness campaigns in key growth markets and specialty practice campaigns
• Conducts continuing education on and applies emerging tools and practices in Artificial Intelligence across the full scope of duties, including but not limited to content, graphic design, project management and administrative functions unique to the role
• All other duties as assigned

Benefits

• At Oswald, you will have the opportunity to build a long-term career with unlimited growth potential. Aim high, work hard and we’ll help you achieve your goals.
• At Oswald, you will experience our caring work environment. We care about our Employee-Owners, we care about our customers, and we care about the world around us. Our caring personality comes to life in the form of volunteering in the community. We even give employees paid time off to volunteer with an organization of their choice.
• At Oswald, you will achieve a work-life balance. We care about your physical and emotional well-being, so work-life balance is encouraged and practiced. We understand you have a life outside of work, and we want you to live it.
• At Oswald, you will have access to a world-class Total Rewards package. We truly value our people, which shows in our compensation, benefits, and perks. In addition to competitive pay, we have designed a performance-based annual incentive program. All employees are eligible to earn a bonus by meeting performance objectives. Comprehensive medical, dental and vision plans and numerous supplemental benefit offerings. Paid time off annually and a sabbatical at every 10-year service anniversary. Ownership in the company in the form of company stock (discretionary profit-sharing and 401(k) match contribution) Assistance with parking expenses, discount programs for area services/experiences, and financial support for professional development and licensure/designations Access to specialized leadership development programming designed to take your career to the next level. And so much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level