Marketing Manager

LPL Financial • San Diego, CA

9d

About The Position

The LPL Financial Marketing Solutions department is seeking a Marketing Manager with a digital marketing background. In this position, you will manage a marketing delivery team and be the marketing point person for several LPL advisors. You will combine your knowledge of email marketing, social media, and website optimization with your business acumen to drive demand for our advisor’s services.

Requirements

• 3-5 years’ experience in marketing and digital marketing.
• 1-3 years’ experience with coaching, management or leading a team.
• Solid understanding of ecommerce, PPC, SEO & SEM.
• Solid knowledge of inbound marketing tools, and web management.
• Good understanding of digital marketing tools such as Google Analytics, Google Ads, & marketing technology.
• Excellent project management skills.
• Working knowledge of web design principles, best practices, and content management platforms.
• Ability to development and execute sales and marketing strategies.
• Excellent written and verbal communication skills.

Nice To Haves

• Bachelor’s degree in marketing, communication, or related field.
• Financial services experience a plus, not required.
• CRM experience preferred, not required.

Responsibilities

• Report to the Assistant Vice President, Marketing Solutions-Delivery.
• Manage a team of several marketing professionals.
• Work closely with several LPL advisors and connect regularly to drive retention and advisor satisfaction.
• Assist with onboarding new LPL advisors to the digital marketing program.
• Coach your team to develop and implement a marketing strategy for each advisor that is tailored to their target market(s).
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
• Work cross-functionally with design and content teams, as well as compliance to ensure content, brand, and messaging are approved.
• Monitor ROI and KPIs for your team’s advisors, including email CTR, social media engagement, and website traffic.
• Collaborate with internal partners and leadership to drive improvements and support initiatives within Marketing Solutions.
• Work with LPL’s current tools to integrate into the overarching plan.
• Provide feedback and enhancements from the advisors.

Benefits

• 401K matching
• health benefits
• employee stock options
• paid time off
• volunteer time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees