Marketing Manager - Bio-Analytical Instrument Manufacturer

Advion Interchim Scientific • Ithaca, NY

19h • Onsite

About The Position

Advion, Inc. is seeking a strategic and hands-on Marketing Manager to lead the development and execution of our North American marketing initiatives, while working alongside our international teams. This position blends high-level planning with active execution, making it ideal for someone who enjoys both shaping strategy and creating impactful marketing work. You will collaborate closely with Sales, Product Management, R&D, and Service to strengthen brand awareness, drive qualified lead generation, and support revenue growth across key markets.
The Marketing Manager will play a central role in defining how our products are positioned, launched, and communicated to customers. Success in this role requires someone who is both a visionary and a doer - comfortable leading initiatives while remaining deeply involved in campaign development, digital marketing, and content creation.
In this role, you will develop and implement integrated marketing strategies that align with business objectives and support new product introductions. You will guide product positioning and messaging, ensuring that campaigns effectively reach target audiences through digital marketing, events, media partnerships, and other channels. Working closely with Sales, you will help build tools, training resources, and pipeline strategies that strengthen conversion from early-stage prospects to qualified opportunities.
You will also lead the day-to-day execution of marketing initiatives, including the creation of marketing collateral, email campaigns, trade show materials, and digital content. Maintaining brand consistency and technical accuracy across global marketing materials will be an important part of the role. In addition, you will manage and optimize the Salesforce CRM, supporting reporting, lead management, and campaign tracking while building dashboards that clearly measure performance and ROI.
Another key aspect of this position involves managing Advion's digital presence. You will oversee multiple WordPress websites, contribute to SEO and SEM initiatives, and leverage analytics tools to improve performance and user engagement. Experience with AI-driven marketing automation and conversion optimization will be highly valuable. Alongside these responsibilities, you will manage the marketing budget, develop KPI-driven reports, and help ensure that marketing investments align with business goals.

Requirements

• Bachelor's degree in marketing, corporate communications, or a related field
• 3 to 5 years of progressively responsible marketing experience, preferably in the bio-science industry, including leadership or management responsibilities.
• Comfortable working across organizational boundaries, collaborating with technical and commercial teams, and balancing strategic thinking with detailed execution.
• Strong written and verbal communication skills
• Advanced experience using Adobe Creative Suite, WordPress development tools, and Salesforce CRM.

Nice To Haves

• Industry experience in chemistry, mass spectrometry, chromatography, or purification
• Experience with AI-driven marketing automation and conversion optimization

Responsibilities

• Develop and implement integrated marketing strategies that align with business objectives and support new product introductions.
• Guide product positioning and messaging, ensuring that campaigns effectively reach target audiences through digital marketing, events, media partnerships, and other channels.
• Work closely with Sales, you will help build tools, training resources, and pipeline strategies that strengthen conversion from early-stage prospects to qualified opportunities.
• Lead the day-to-day execution of marketing initiatives, including the creation of marketing collateral, email campaigns, trade show materials, and digital content.
• Maintain brand consistency and technical accuracy across global marketing materials.
• Manage and optimize the Salesforce CRM, supporting reporting, lead management, and campaign tracking while building dashboards that clearly measure performance and ROI.
• Manage Advion's digital presence.
• Oversee multiple WordPress websites, contribute to SEO and SEM initiatives, and leverage analytics tools to improve performance and user engagement.
• Manage the marketing budget, develop KPI-driven reports, and help ensure that marketing investments align with business goals.

Benefits

• Joining Advion means becoming part of a collaborative, innovation-focused environment where marketing plays a key role in shaping how advanced scientific technologies reach global audiences.
• You'll have the opportunity to influence strategy, work alongside talented international teams, and contribute to meaningful growth initiatives while staying close to the creative work that drives real results.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager