Marketing Manager

Howard Hanna Real Estate Services•Pittsburgh, PA

18d

About The Position

The Marketing Manager, Howard Hanna Financial Services, will bring their marketing expertise to a fast-growing division that includes mortgage, insurance, and title companies. Reporting to the Vice President of Marketing for Howard Hanna Real Estate Services, this role will be responsible for executing strategies that support growth and brand awareness across multiple financial services brands. The Marketing Manager will oversee day-to-day execution, creative development, and campaign performance, while ensuring alignment with the strategic vision set by Marketing and Financial Services Leadership. The ideal candidate for the Marketing Manager role is a resourceful and proactive professional who thrives in a fast-paced environment. This person is not afraid to roll up their sleeves and get things done, whether that means drafting copy, jumping in on a design project, or troubleshooting a CRM campaign. They bring a collaborative and creative mindset, working seamlessly with cross-functional teams and business leaders while contributing innovative ideas that drive results. The ideal candidate is comfortable managing multiple projects with competing priorities and tight deadlines, and they approach challenges with flexibility, adaptability, and a solutions-oriented attitude. Strong organizational skills, combined with the ability to think both strategically and tactically, will allow this individual to balance big-picture goals with day-to-day execution. They are a natural communicator, both in writing and verbally, who can confidently create and oversee a variety of content from newsletters and blogs to social media campaigns and press releases. Above all, this candidate is motivated by growth and impact. They take ownership of their work, are eager to learn, and bring the kind of initiative and energy that inspires the people around them.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in marketing, preferably in financial services, mortgage, or real estate industries.
Supervisory or project leadership experience required.
Proven ability to develop and execute marketing campaigns across multiple channels.
Experience managing social media accounts and CRM/marketing automation platforms.
Strong writing, editing, and communication skills.
Knowledge of digital advertising, SEO, and analytics tools.
Ability to manage multiple priorities and projects with a high level of organization.
Collaborative mindset with experience working cross-functionally.

Responsibilities

Manage marketing campaigns across web, email, print, video, and advertising channels.
Ensure brand integrity and consistency across all creative assets.
Provide creative direction to internal and external partners, ensuring campaigns are visually compelling and strategically aligned.
Supervise at least one direct report, providing coaching, feedback, and development opportunities.
Work closely with financial services leadership teams to identify opportunities, solve challenges, and support business goals.
Partner with the Shared Creative Services team to maintain design standards and deliver integrated campaigns.
Support diversity, equity, and inclusion initiatives as they relate to marketing and communications.
Monitor project budgets, campaign performance, and ROI reporting.
Maintain and develop organized systems for marketing documentation, approvals, and compliance.
Provide regular updates to leadership on campaign status and outcomes.
Work in partnership with the Real Estate Communications Department to develop written content including blogs, press releases, internal announcements, and The Loop quarterly newsletter.
Ensure messaging reflects the voice, values, and priorities of Howard Hanna Financial Services.
Direct the strategy and content development for financial services social media accounts.
Align campaigns with the broader Howard Hanna Real Estate brand while creating distinct positioning for each service and brand.
Track and report on engagement, growth, and lead generation performance.
Oversee the writing, design, and delivery of Mortgage Marketing Muscles , a weekly newsletter distributed to the sales team.
Collaborate with mortgage leadership and stakeholders to ensure timely, relevant, and actionable content.
Manage the strategic direction and execution of the mortgage CRM, Surefire .
Maintain and build on current sales tools used by the financial sales teams, ensuring they are effective, updated, and aligned with business goals.
Build and connect campaigns tailored to various lead types and target audiences, including prospects, clients, and real estate agent partners.
Partner with IT, sales, and operations teams to improve lead routing, segmentation, and conversion tracking.