Marketing Manager, Little Brown

Hachette Book Group•New York, NY

13d•$70,000 - $80,000•Hybrid

About The Position

Little, Brown, a division of Hachette Book Group, is seeking an experienced and passionate Marketing Manager to join our team. This individual would market titles across the Little, Brown list, executing campaigns for nearly every category of book, from romantasy, mystery, and horror to literary fiction, cookbooks, and conversation-sparking works of nonfiction. The role is NYC based and reports into the Senior Director of Marketing. HBG's current hybrid working model is three days in the office per week. Title and salary commensurate with experience.

Requirements

BS degree in marketing, literature, or a related field
3-5 years’ experience in marketing with a demonstrated ability to innovate, manage high-profile initiatives, and deliver results.
Fluency in key marketing concepts and tools including email, social media marketing, and digital marketing.
Experience in creating decks and presentations and presenting in front of large groups including internal meetings and with outside clients
Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
Excellent written and verbal communication skills
Proven ability to work within a fast-paced, deadline-driven environment
Proficiency in marketing research, digital/statistical analytics, and social media tracking tools
Proactive problem-solver who is collaborative, highly organized, self-motivated, goal-driven, and detail-oriented

Nice To Haves

Experience with franchise and platform authors a plus.
Canva/Photoshop/InDesign experience, knowledge of video editing, WordPress, and animation programs a plus

Responsibilities

Work closely with authors and agents, as well as editorial and publicity, on approximately 25 book campaigns a year
Execute marketing campaigns for new hardcover titles from established and debut authors and optimize campaigns for select paperback publications
Communicate directly with authors and agents to develop, present, and execute marketing and promotional plans
Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brands
Actively participates in and leads internal meetings as needed, as well as meetings with authors, agents, and sales
Incorporate insights and data about available audiences for each book that we publish and ways to reach them through advertising, promotion and social media while also keeping up-to-date on new platforms and marketing methods
Manage promotion plans and budgets for each title campaign
Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
Strategize and contribute to social media and DTC email efforts for both imprints