Marketing Manager

MULTIVAC USA • Kansas City, MO

24d

About The Position

The Industry Marketing Manager is responsible for leading strategic, data-driven marketing initiatives that grow awareness, lead generation, and market share across assigned industries. This role serves as MULTIVAC’s subject-matter expert for industry trends, customer needs, and competitive positioning and drives integrated go-to-market strategies across packaging equipment, processing equipment, automation, materials, and digital services. This role is accountable for achieving annual lead generation growth of 10%+, improving lead quality, and increasing marketing’s contribution to pipeline and revenue. To achieve annual growth in sales leads of +10% for each of the assigned Industries with the full range of Multivac products, including but not limited to - thermoformers, tray sealers, chamber machines, portioning/slicing, bakery, materials, automation and customer service offerings.

Requirements

• Bachelor's degree in marketing with an emphasis in advertising and communications or similar highly relevant degrees
• Minimum of 10 years' of experience performing a role substantially similar to this job's essential functions in a B to B environment is required; or equivalent combination of education and experience.
• Must demonstrate strong and effective verbal, written, and interpersonal communications skills, including effective presentation skills.
• Being proactive, detail-oriented, possessing a positive attitude, and working well with others is a must for this role.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Highly proficient in Microsoft Office Suites, particularly in Word, Excel, and PowerPoint.
• Experience with SAP or a similar CRM system is required.

Nice To Haves

• Experience working with a global parent company is also a plus.
• Experience in digital advertising, marketing automation, InDesign, and Constant Contact preferred.
• Experience in marketing automation and Adobe Creative Cloud preferred

Responsibilities

• Develop and execute annual marketing and promotion plans for each assigned industry
• Lead the go-to-market (GTM) strategy for all assigned industries, ensuring alignment with Marketing, Sales, Product Management, and Global Marketing.
• Serve as the internal subject-matter expert (SME) for assigned industries and provide ongoing market intelligence.
• Identify and implement a marketing automation process/program to increase customer touchpoints by 10% annually.
• Build and maintain relationships with key industry trade publications and media outlets. Manage advertising strategy for both print and digital, optimizing spend to maximize lead generation and reach. Achieve a 10% increase in lead generation annually.
• Participate in creative development for assigned industries and Customer Service offerings, meeting all necessary deadlines.
• Report monthly on product line progress and lead generation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level