Marketing Manager (Remote - NY Tri-state Area)

TixTrack•New York, NY

5h•$120,000 - $135,000•Remote

About The Position

The Marketing Manager supports the Strategy & Growth team in driving demand, acquiring new business, and contributing to revenue growth within the performing arts sector. As one of the core drivers of TixTrack’s marketing function, this generalist role manages the full marketing funnel in a fast-paced SaaS environment, with broad ownership across demand generation, growth marketing initiatives, sales support, industry events, social media, email campaigns, and marketing collateral development. This position reports directly to the VP, Strategy & Growth. This position is full-time and primarily remote, with occasional in-office presence as needed. Candidates must be located in the NY Tri-state area within one of the following states: Connecticut, New Jersey, New York. Candidates may be required to travel and/or meet up in-person from time to time.

Requirements

4-6 years of experience in B2B SaaS marketing, ideally at a high-growth company; experience in ticketing, live entertainment, or the arts sector is a plus
A strong generalist who understands how to prioritize and pivot quickly across multiple marketing needs
Proven track record of running segment-specific campaigns that drive measurable pipeline results
Strong collaborator with Sales: someone who takes initiative to close the gap between marketing strategy and frontline execution
Skilled writer and communicator with the ability to craft clear, compelling messaging that speaks to arts professionals
Experience with marketing automation and analytics tools (HubSpot, GA, LinkedIn Ads, etc.)
Curious, data-driven, and energized by the opportunity to build and scale in a growing company
High attention to detail and commitment to maintaining consistency in messaging and adherence to brand and style guidelines.
Demonstrates professionalism, accountability, and a solution-oriented approach when working through challenges.
Effective organizational skills with the capacity to manage multiple initiatives and shifting priorities.
Strong cross-functional communication skills, with the ability to collaborate effectively across teams and incorporate diverse input into marketing plans and decisions.
Proficient in analyzing campaign performance data and applying insights to improve outcomes.
Ability to align marketing initiatives with business objectives and prioritize efforts based on impact.
Skilled in tailoring messaging to distinct audience segments and buyer roles.

Nice To Haves

Experience supporting brand development or rebranding initiatives, with an understanding of the cross-functional coordination, consistency, and detail required to execute effectively.

Responsibilities

Own and optimize full-funnel pipeline generation programs across digital channels, partnerships, and industry events to drive growth among theaters, performing arts centers, and commercial venues.
Develop and manage ICP-targeted campaigns for key market segments with tailored messaging and content for each.
Build and maintain sales enablement resources, including one-pagers, pitch decks, battlecards, case studies, and marketing materials that resonate with box office leaders and venue executives.
Collaborate with the VP, Strategy & Growth and cross-functional team members to align messaging for online and in-person demonstrations , meetings, email sequences, and prospect nurture campaigns.
Lead marketing planning and support for key industry events and conferences (such as INTIX, APAP, IAVM, and regional arts gatherings), including logistics, promotion, and post-event follow-up.
Write and edit copy across channels: landing pages, website, outbound emails, digital ads, social channels, and more.
Act as the internal champion for TixTrack’s brand/style guidelines and be a resource to other colleagues to ensure all messaging and collateral are aligned and represent the brand.
With the VP, Strategy & Growth, analyze campaign performance and continuously improve pipeline generation, conversion rates, and channel ROI.

Benefits

100% of premium paid for medical, dental and vision benefits for employee and dependents, with an HSA-eligible option (with a $1,000 employer contribution for 2026)
Company-paid life insurance
Traditional and Roth 401k plans
Paid parental leave
Learning & development opportunities with company reimbursement for eligible educational expenses
Working abroad opportunities
Volunteer days off
Flexible scheduling
Up to $300 reimbursement for initial equipment to set up hybrid work environment
Generous PTO and holiday schedule
Remote work environment