Marketing Manager

Mall of America•East Rutherford, NJ

About The Position

The Performing Arts Center at American Dream is a premier 3,000‑seat venue designed to host a dynamic range of live entertainment, from concerts and theatrical performances to comedy, cultural programming, and special events. Purposefully built to deliver an intimate yet high‑energy guest experience, the venue blends modern design with flexible staging and seating configurations to accommodate diverse productions and audiences. As a cornerstone of American Dream’s entertainment offerings, the Performing Arts Center brings world‑class talent and unforgettable experiences to the region, serving as a vibrant destination for artists, fans, and community partners alike. Key Objective(s): Be part of something big from day one. We’re building a brand-new 3,000-capacity performing arts center at American Dream, and we’re looking for a Marketing Manager ready to help launch a dynamic new destination for live entertainment in New Jersey. This is a rare opportunity to shape the brand, grow the audience, and drive excitement for a venue that will bring concerts, performances, and unforgettable experiences to the heart of the market.

Requirements

4–6 years of marketing experience.
Background in live entertainment, performing arts, attractions, or venue marketing.
Strong digital marketing and audience development skills.
A creative, data-driven mindset.
Excellent communication, organization, and project management abilities.
Comfort working in a fast-paced, event-driven environment.
Experience launching a new venue or building a marketing plan from the ground up.
Familiarity with performing arts audiences and the New Jersey/New York market.
Experience working with sponsorships, partnerships, and community outreach.

Nice To Haves

Graphic design, content creation, or basic analytics/reporting experience.
Help launch a major new venue at one of the most exciting destinations in the region.
Build a brand from the ground up.
Join a team passionate about live experiences, audience growth, and unforgettable events.

Responsibilities

Create and execute bold, strategic marketing campaigns that drive awareness, engagement, and ticket sales for concerts, performances, and special events.
Develop and implement integrated marketing plans across digital, social, email, paid media, PR, partnerships, and on‑site channels to maximize attendance and revenue.
Lead marketing efforts for new show launches, seasonal programming, festivals, and one‑off events, managing timelines, assets, and promotional rollouts.
Collaborate closely with booking, box office, operations, production, and creative teams to align marketing strategies with programming goals and operational realities.
Partner with artists, promoters, agents, and external stakeholders to execute artist‑approved campaigns, promotional assets, and market‑specific strategies.
Build buzz and audience excitement through compelling content, promotions, media outreach, influencer partnerships, and community engagement initiatives.
Manage and grow the venue’s digital presence, including social media, website content, email marketing, and paid advertising platforms.
Oversee campaign budgets, media buys, and vendor relationships to ensure efficient spend and strong ROI.
Track and analyze marketing performance, ticket sales trends, and audience data to optimize campaigns and inform future strategy.
Coordinate press outreach, announcements, and earned media opportunities in partnership with internal or external PR teams.
Support on‑site activations, street teams, grassroots efforts, and experiential marketing tied to key events and shows.
Develop post‑event recaps and performance reports, sharing insights and recommendations with internal stakeholders and partners.
Stay current on live entertainment marketing trends, emerging platforms, and audience behaviors to continuously evolve marketing approach.