Marketing Manager

Senior Helpers • Towson, MD

2d • $75,000 - $90,000 • Hybrid

About The Position

This role reports directly to the VP of Marketing and collaborates closely with the Marketing team, the Chief Marketing Officer, Operations, and the Leadership Team, while also supporting franchise owners. The Marketing Manager role is responsible for supporting brand growth and local marketing success for new franchise owners and across a franchise system. This role serves as a key liaison between the corporate marketing team and franchise owners, helping translate national marketing strategies into effective local execution. The ideal candidate understands the balance between brand consistency and local market needs and thrives in a multi-unit, relationship-driven environment. This position requires a highly organized, service-oriented marketer who excels in account management and project management, has working knowledge across all major areas of marketing, and can confidently manage multiple franchisees, timelines, and priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
• Extremely strong project or account management and organizational skills
• Excellent written and verbal communication skills
• Ability to work cross-functionally with internal teams and franchise owners
• Comfortable balancing strategic thinking with hands-on execution
• Proven ability to multitask and prioritize in a fast-paced environment
• Customer-service mindset with a proactive, solutions-oriented approach
• Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
• Skills & Competencies
• Project & Task Management: Monday.com or Asana
• Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact
• Analytics & SEO: Google Analytics, SEMRush
• Social Management: Hootsuite, Sprout Social, Soci, Meta Business Suite
• Creative Tools: Canva Pro, Adobe Creative Cloud

Nice To Haves

• Experience supporting franchisees or multi-unit business is strongly preferred
• Experience working with agencies and outside vendor partners

Responsibilities

• Marketing Onboarding for New Locations
• Own and manage the end-to-end marketing onboarding program for new franchisees
• Serve as the primary marketing point of contact for new owners during launch and early growth
• Guide franchisees through required marketing milestones, deliverables, and timelines
• Train and educate franchisees on available marketing tools, programs, and resources
• Project & Program Management
• Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
• Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
• Track tasks, deadlines, and approvals to ensure smooth execution and accountability
• Maintain clear documentation, workflows, and onboarding materials
• Marketing Strategy & Execution Support
• Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives
• Brand Management
• Ensure franchise compliance with brand standards, messaging, and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity
• Reporting, Feedback & Optimization
• Monitor program participation, progress, and early performance indicators
• Gather franchisee feedback to continuously improve the onboarding experience
• Identify trends and opportunities to enhance processes, resources, and communications
• Project & Program Management
• Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
• Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
• Track tasks, deadlines, and approvals to ensure smooth execution and accountability
• Maintain clear documentation, workflows, and onboarding materials
• Marketing Strategy & Execution Support
• Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives
• Brand Management
• Ensure franchise compliance with brand standards, messaging, and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity
• Reporting, Feedback & Organization
• Monitor program participation, progress, and early performance indicators
• Gather franchisee feedback to continuously improve the onboarding experience
• Identify trends and opportunities to enhance processes, resources, and communications

Benefits

• Competitive pay (Base & Bonus)
• Medical, Dental, Vision insurance with a generous percentage paid by the company
• Company paid Life Insurance, AD&D, and Short-Term Disability
• Employee Assistance Plan
• Voluntary long-term disability
• 401k with excellent matching
• PTO, Personal Days, Pd. Birthday, Pd. Holidays
• Monthly reimbursement for gym membership

What This Job Offers

• Job Type: Full-time
• Career Level: Manager