Bonneville Phoenix Marketing Manager
About The Position
The Marketing Manager is a strategic, creative, and data-driven leader responsible for shaping and executing the marketing vision for KTAR News and Arizona Sports. This role focuses on building a marketing strategy, brand campaigns, promotions and cross-platform initiatives. The person will work closely with content, sales, and digital/social teams to grow audience reach, and enhance engagement. Note: Work configurations are subject to change based on business needs and at company discretion. This position is an onsite role that requires the employee to regularly work at our Phoenix site.
Requirements
- Bachelors Degree in Marketing, Business, or Communications preferred and/or equivalent experience and training
- 3+ years marketing experience with a proven record of revenue and content producing programs and campaigns
- Experience with web content creation as well as social media management
- Experience in managing a department budget
- Experience with event management, including logistical coordination, and execution
- Experience managing a team; proven delegation, problem-solving and prioritizing skills.
- Flexible schedule and able to work days, nights and weekends
- Willing to be flexible with work environment i.e., working outdoors in any condition, at sporting events, local businesses, etc.
- Valid driver license with proven ability to safely drive a personal and/or company (as circumstances may provide) vehicle without exposing company to serious liability risks
Nice To Haves
- Graphic design capabilities preferred
- Knowledge of FCC contest rules and policy preferred
Responsibilities
- Develop and execute marketing strategies that elevate station brands, drive audience growth, and generate revenue opportunities.
- Foster a culture of creativity, innovation, and collaboration across teams, inspiring ideas that connect with audiences.
- Collaborate with content and sales leadership to align campaigns with audience goals, advertiser needs, and brand positioning.
- Maintain consistent brand messaging and creative execution across all platforms - on-air, digital, social, streaming, and live events.
- Coordinate cross-platform promotions, contests, and partnerships.
- Oversee promotional content on station websites, apps, on-air and streaming platforms.
- Collaborate with content and digital/social teams to brainstorm and execute creative campaigns that resonate with target audiences.
- Ensure all digital marketing and promotional campaigns reflect the station’s voice and meet quality standards.
- Coordinate and execute on-site activations for Arizona Sports and KTAR News, ensuring brand consistency and high engagement.
- Lead the planning and execution of brand social media marketing campaigns, including paid and organic strategies, to grow reach, engagement, and conversions, working with director of digital media.
- Collaborate with digital teams to develop creative assets, posting schedules, and engagement tactics that support audience and revenue goals that include subscribers, database growth, page and video views.
- Use digital analytics to track marketing campaign performance, identify trends, and optimize strategies for maximum impact.
Benefits
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
