Marketing Manager

HEI Hotels and Resorts • Atlanta, GA

11d

About The Position

The Marketing Manager is responsible for internal and external design for all digital and print projects. Engages with Marketing/eCommerce team, corporate, regional and hotel stakeholders to capture business requirements. Be the on property expert of all Brand and Marketing strategies.

Requirements

• A minimum 3 years’ of experience in digital graphic design, online content and project management
• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills.
• Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Responsibilities

• Create and direct brand development, including hotel website
• Managing of hotel messaging/brand positioning
• Create and direct brand voice guidelines
• Direct PR Agency, Digital Marketing Agency and Advertising Agency
• Develop partner relationships and manage donation request
• Identify, negotiate agreement and cultivate relationships
• Identify and vet new ideas and guest experiences, and work with operations team for rollout
• Direct and manage community relations strategy
• Community partnerships and Board relationships
• Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels
• Research, identify and capitalize on new market opportunities
• Direct media planning and buying in conjunction with ad agency
• Create internal communication presentations for stakeholders
• Work with corporate affiliates on cross-promotional initiatives
• Provide marketing expertise to the executive management team
• Develop and manage the marketing budget/forecast/contracts/financials
• Database management
• Oversee internet marketing strategies; and web site development and performance
• Manage creative campaign development and production
• Operational support and collateral management
• Manage execution of projects
• Performs any other job related duties as assigned.

Benefits

• HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
• For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed.
• Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off.
• HEI also provides pet insurance through the ASPCA.
• For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans.
• Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.
• Specific details and eligibility of these programs vary by location and employment status.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees