Marketing Manager - Detroit

Slalom Consulting • Detroit, MI

56d • $95,000 - $120,000 • Hybrid

About The Position

We're seeking a self-motivated, results-oriented Marketing Manager to join our Central Region marketing team to be based out of the Detroit market. This is a hybrid role, however, there are in-office and onsite expectations along with travel up to 20%.
In this hands-on role, you will lead a wide range of marketing activities, including awareness, ABM, demand-generation campaigns, partner marketing, social media, public relations, and events. Additionally, you'll drive program operations, data testing, and optimization to ensure measurable results.
We value excellence, adaptability, confidence, and professionalism. Building strong relationships and collaborating with teams across the company are essential, as is the ability to tailor global & regional strategies to local needs.

Requirements

• 6+ years of experience in marketing and communications preferably in the B2B or consulting industry environment.
• Bachelor's degree or higher, preferably in Business, Communications or Marketing would be an asset.
• Demonstrated success in building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Proven track record in strategic marketing, with the ability to understand business needs and translate them into effective marketing campaigns.
• Adaptable self-starter with exceptional organizational skills and attention to detail, capable of structuring ambiguous environments.
• Ability to multi-task and handle multiple projects simultaneously, while remaining flexible and consistently meeting deadlines in a fast-paced environment.
• Highly self-motivated and skilled to work both independently and collaboratively cross teams, with the ability to interact and build relationships with leaders at all levels of the organization in a professional manner.
• Proficiency in end-to-end mass marketing tools such as Pardot, Salesforce, DemandBase, LinkedIn, etc.
• Proven ability to leverage data and metrics to drive strategic improvements.

Responsibilities

• Contribute to the development and execution of regional strategy. Adapt the regional marketing strategy to meet the specific needs of the market(s).
• Lead the development and execution of a comprehensive events strategy across multiple channels, including client engagement events, industry conferences, partner collaborations, and market-specific activations. Ensure all events align with company objectives and brand positioning.
• Lead, create and execute marketing plans which may include, but not be limited to campaign development, sponsorships, email marketing, advertising, internal communications, messaging, storytelling, and market recruiting awareness support.
• Partner closely with the leadership & GTM team (Alliances, Alliance Marketing, Sales, Client Partners, Lead Generation) to create, develop, and execute activities as part of an annual marketing plan. Focus on achieving business objectives such as brand awareness, account growth, and new customer acquisition.
• Create and manage dashboards and reports to evaluate the performance of marketing initiatives. Analyze data to assess returns against business objectives and key metrics, providing actionable recommendations to optimize future campaigns and events. Monitor key KPIs, track marketing budgets, and report on the ROI of initiatives.
• Lead the orchestration of various direct marketing programs, including digital and social campaigns, advertising, sponsorships, external event management, messaging, campaigns, storytelling, account-based marketing and sales enablement.
• Collaborate with teams to create impactful campaign content, such as messaging, visuals, video, and social media, while ensuring alignment with brand guidelines.

Benefits

• Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that include meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability.
• We also offer yearly $350 reimbursement account for any well-being-related expenses, as well as discounted home, auto, and pet insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees