Marketing Manager

AE Perkins • Dallas, TX

1d • $80,000 - $85,000

About The Position

POSITION SUMMARY: The Marketing Manager serves as the primary point of contact for Workforce Go, ensuring the successful delivery of marketing strategies, campaigns, and projects. This role is responsible for building and maintaining strong client relationships, managing project timelines and budgets, and collaborating with internal teams to meet client objectives. The Marketing Manager is the bridge between Workforce Go and the AEP shared resource team, ensuring seamless communication and satisfaction. PRINCIPAL DUTIES & RESPONSIBILITIES: Client Relationship Management Serve as the main liaison between the marketing team and Workforce Go. (Advanced) Build and nurture strong, long-lasting relationships with brand leaders. Understand Workforce Go’s business goals, marketing objectives, and brand guidelines. (Advanced) Provide regular updates on project status and performance metrics. (Advanced) Project & Campaign Management Oversee the planning, execution, and delivery of marketing projects, sponsored events and campaigns. (Advanced) Develop detailed project plans in Jira, including timelines, budgets, and resource allocation. (Intermediate) Ensure projects are completed on time, within scope, and on budget. (Advanced) Monitor campaign performance and provide actionable insights for optimization.(Intermediate) Strategic Planning Collaborate with Workforce Go leaders to identify needs and propose innovative marketing solutions. (Advanced) Work with internal teams to develop comprehensive marketing strategies. (Advanced) Present creative concepts, campaign plans, and performance reports to Workforce Go.(Intermediate) Stay updated on industry trends and best practices to inform marketing strategies.(Intermediate) Team Collaboration and management Manage the Content Writer and Marketing Specialist assigned to Workforce Go. (Intermediate) Coordinate with creative, event, Salesforce Administrative teams to deliver high-quality work. (Advanced) Act as a problem solver, addressing any roadblocks during project execution. (Advanced) Financial Management Prepare and manage budgets for projects and campaigns.(Intermediate) Ensure accurate invoicing and timely payment collection.(Intermediate) Identify opportunities for account growth and upsell additional services. (Intermediate)

Requirements

• Deep understanding of all aspects of marketing strategy development, execution, and evaluation, including digital, content, social media, and traditional marketing
• Strong leadership skills, with proven experience in leading and developing marketing teams to achieve business objectives
• Ability to provide strategic direction while also managing day-to-day marketing operations
• Ability to gather and analyze information to make data-driven marketing decisions
• Strong problem-solving skills, with the ability to adapt to shifting priorities, demands, and timelines
• Proficiency in Google Suite (Docs, Gmail, Sheets, Slides) and familiarity with marketing automation software, CRM systems, and web-based programs
• Experience with marketing analytics tools, project management software, and content management systems is a plus
• Superior written, verbal, and presentation skills, with the ability to communicate effectively with all levels of management and external stakeholders
• Ability to work collaboratively in a team-oriented environment while also demonstrating initiative and independence
• Bachelor's Degree in Business, Marketing, or a Related Field Required; A Master’s Degree or MBA is preferred.
• 10+ Years of Proven Experience in Marketing, including developing and executing marketing strategies.
• 5+ Years of Experience in a Leadership Role, managing a marketing team and working closely with senior leadership.
• Proven Experience in Customer and Market Research, with a strong track record of developing insights-driven marketing strategies.
• Experience in a B2B Marketing Environment Preferred.

Nice To Haves

• Experience with marketing analytics tools, project management software, and content management systems is a plus
• Experience in a B2B Marketing Environment Preferred.

Responsibilities

• Serve as the main liaison between the marketing team and Workforce Go.
• Build and nurture strong, long-lasting relationships with brand leaders.
• Understand Workforce Go’s business goals, marketing objectives, and brand guidelines.
• Provide regular updates on project status and performance metrics.
• Oversee the planning, execution, and delivery of marketing projects, sponsored events and campaigns.
• Develop detailed project plans in Jira, including timelines, budgets, and resource allocation.
• Ensure projects are completed on time, within scope, and on budget.
• Monitor campaign performance and provide actionable insights for optimization.
• Collaborate with Workforce Go leaders to identify needs and propose innovative marketing solutions.
• Work with internal teams to develop comprehensive marketing strategies.
• Present creative concepts, campaign plans, and performance reports to Workforce Go.
• Stay updated on industry trends and best practices to inform marketing strategies.
• Manage the Content Writer and Marketing Specialist assigned to Workforce Go.
• Coordinate with creative, event, Salesforce Administrative teams to deliver high-quality work.
• Act as a problem solver, addressing any roadblocks during project execution.
• Prepare and manage budgets for projects and campaigns.
• Ensure accurate invoicing and timely payment collection.
• Identify opportunities for account growth and upsell additional services.

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• 401(k) Matching
• Flexible Spending Accounts
• Health Savings Accounts
• Disability & Life Insurance
• Employee Assistance Program
• LegalShield ID Shield
• Commuter Reimbursement Plan
• Tuition Reimbursement
• Bonus Pay - This position falls under our “Corporate Bonus Plan” which entitles you to a potential bonus payout of up to 10% of your annual salary as an annual bonus, if offered employment.
• Wellable membership
• Telescope Health (telehealth) through Accresa
• Intellect (mental health) application
• Employee engagement activities, including voluntary events, raffles, book club, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level