Marketing Manager

Layton Construction Company-posted 3 days ago

Full-time • Mid Level

Tallahassee, FL

1,001-5,000 employees

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Marketing Manager Ajax, part of STO Building Group, is seeking a dynamic and results-driven Marketing Manager with over 7 years of experience in the A/E/C industry to drive our brand and impact within the organization. This role is ideal for a professional who thrives on taking ownership, building strategic initiatives from the ground up, and driving tangible business outcomes. The ideal candidate will possess the ability to listen / adapt and be creative with a proven track record of not just developing but owning and executing marketing strategies that deliver results. As a marketer, you will lead efforts to elevate our brand visibility, attract new clients, and contribute directly to our business growth. This position requires a visionary leader who combines creativity with strong analytical skills, and who is passionate about making a significant impact on our organization.

Team Management: Lead and manage the Ajax marketing team of Marketing Coordinators in the successful development of proposals, presentations, and other marketing deliverables.
Strategic Planning: Take full ownership of the marketing strategy, from ideation to execution, ensuring alignment with business goals.
Brand Management: Lead the development of brand strategies to enhance visibility and reputation in the CM/GC sector.
Campaign Management: Build and drive comprehensive marketing campaigns that resonate with target audiences and generate measurable results.
Client Development: Create targeted marketing strategies to attract and engage potential clients, including proposal development, lead generation, and client relationship management.
Proposal & Presentation Development in support of Business Development and Account Management Provide initial planning support through delivery for all aspects related to the proposal process including workflow coordination, resource requirements (e.g., subject matter expert, external consultants, and related internal contributors), and technical content.
Serve in a quality control capacity during the preparation and review of proposal materials and client presentation materials with specific emphasis on brand alignment, relevance, accuracy, and timely delivery.
Provide initial planning support through delivery for all aspects related to client presentation support services including the preparation of slides and other marketing materials as needed.
Content Creation: Manage the development of high-quality content, including case studies, project profiles, video, and social media updates that highlight our expertise and successes.
Asset & Content Management: Oversee the organization and maintenance of all photography, project profiles, resumes, and related data within OpenAsset and Cosential.
Collaboration: Collaborate cross-functionally to support business development initiatives and drive growth with tangible engagement with C-Suite executives.
Work closely with STO Building Group’s Regional Marketing Director and Corporate Marketing Team on various external communications initiatives.
Performance Tracking: Foster a culture of continuous improvement by analyzing performance metrics and adjusting strategies to optimize results.
Manage team workload using Monday.com.

Experience: Minimum of 7+ years of marketing experience in architecture, engineering, construction, or commercial real estate industry demonstrating success in strategic marketing and team management.
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Skills Knowledge of the A/E/C industry practices, trends, and competitive landscape would be preferred.
Proven ability to take ownership and drive projects from concept to completion.
Strong communication, writing, and presentation skills.
Proficiency in digital marketing tools and platforms (e.g., SEO, SEM, social media).
High proficiency in Adobe Creative Suite (lnDesign, Illustrator, Photoshop, Lightroom), web-based tools, and Microsoft Office (Outlook, Word, Excel, PowerPoint).
Ability to create and manage graphic design assets.
Strong design capabilities and the ability to apply design concepts consistent with Ajax's brand identity.
Experience with CRM and marketing automation systems such as Salesforce, Cosential, OpenAsset, and Monday.com.
Demonstrated success in creating and executing marketing strategies that deliver results.
Exceptional analytical, creative, and communication skills.
Strong leadership and team-building skills.
Ability to provide and accept constructive feedback.
Experience developing and executing successful marketing campaigns and collateral including creating concepts, designing and managing production.
Analytical thinker with a creative approach to problem-solving.
Ability to thrive in a fast-paced, results-oriented environment.
Strong organizational and project management skills.
Client-focused and collaborative mindset.
Demonstrated success managing marketing and proposals teams on winning commercial construction pursuits in public and private sectors valued from $25M to over $500M.

Skills Knowledge of the A/E/C industry practices, trends, and competitive landscape would be preferred.

Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
401(k) retirement plan with employer match
Life & AD&D Insurance
Long-term Disability Insurance
Short-term Disability insurance
Critical Illness Insurance
Accident Insurance
Hospital Indemnity Insurance
Home & Auto Insurance
Family Support
Pre-tax Paid Parking/Public Transportation
Paid time off
Time Away Benefits
Paid Holidays
Group Legal
Employee Stock Purchase Plan
Identity Theft Protection
Pet Insurance
Employee Assistance Program

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