Marketing Manager

Tapas Entertainment • Culver City, CA

28d • $95,000 - $110,000

About The Position

Are you a passionate advocate for storytelling, particularly in the realm of webcomics and web novels? Tapas Entertainment is seeking a Marketing Manager to lead initiatives to attract and engage new readers, expand brand presence, and connect audiences with our diverse catalog of titles. This role partners closely with cross-functional teams to develop and execute marketing strategies that drive growth, engagement, and brand awareness across Tapas. The ideal candidate will bring creativity, strategic insight, and a deep understanding of digital communities to shape how readers discover and connect with Tapas content.

Requirements

• 6–9 years of experience in marketing, digital media, or related fields (entertainment or publishing experience preferred).
• Proven track record of developing and executing marketing campaigns for digital platforms, apps, or online publishers.
• Data-driven mindset with the ability to translate analytics and insights into actionable strategies.
• Strong understanding of Korean webcomics and culture, with additional familiarity or interest in manga and anime preferred.

Nice To Haves

• Familiarity with the U.S. comics or publishing landscape.
• Ability to understand or speak Korean (a plus, not required).

Responsibilities

• Develop and execute marketing strategies to strengthen Tapas’ presence in the U.S. and drive measurable audience growth across webcomics and web novels.
• Manage and mentor the marketing team, providing strategic direction while delegating day-to-day execution.
• Represent Tapas in strategic discussions with key stakeholders from our parent company in South Korea, providing U.S. market insights, campaign performance reports, and recommendations for future opportunities.
• Oversee campaign planning and creative direction for new launches, events, and platform initiatives, ensuring alignment with business goals and brand identity.
• Partner with Content, Design, and Operations teams to align marketing initiatives with Tapas’ overall business goals.
• Review campaign performance, identify key insights, and guide the team in refining strategies to drive engagement and retention.
• Shape and evolve Tapas’ brand identity while cultivating strong community engagement on social platforms that foster lasting connections with readers and creators.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed