Marketing Manager

Kimpton Hotels-posted about 1 month ago

Full-time • Mid Level

Los Angeles, CA

5,001-10,000 employees

Food Services and Drinking Places

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The primary goal of the Marketing Manager position is to work alongside the Director of Sales & Marketing with a shared focused attention on continuous collaboration with key disciplines to drive top-line revenues through execution of a strategic marketing and positioning plan. This includes, but is not limited to, the social media lead role, management of an annual marketing plan, the execution of seasonal campaigns, positioning, and offers presented through various sales channels to support the development of strategic partnerships for the area. It is the responsibility of the Marketing Manager to work within the guidelines outlined by Kimpton, to possess knowledge of regional trends, proactively respond to the PR/Marketing needs of the hotels and work in tandem with the Director of Sales & Marketing to support top-line revenues.

Coordinate events and press fams with DOSM/C
Responsible with Director of Sales & Marketing (DOSM) for the execution of annual marketing/positioning/PR strategy plan based on company goals, structure, market knowledge and revenue needs
Work in tandem with the DOSM on execution of strategies to support an aligned sales and marketing efforts.
Ensure the balance and integration of hotel and restaurant marketing needs with that of the region are met
Attend and/or conduct local marketing meetings when needed
Work in tandem with DOSM to secure new strategic partners and follow through with execution of strategic marketing-oriented action plans with said partners
Collaborate with in-house hotel partners and their agencies to drive top-line revenues and address the marketing and PR needs of our Restaurants and/or Spa
Collaborate with key disciplines to ensure execution of action items is timely and on point (i.e., sales, revenue, distribution, digital marketing and PR).
With DOSM, provide support of key accounts through; Continued meetings to discuss strategy and market share goals/achievement Discussion of ways to market to key accounts, agencies of record and end-users to gain share
Use Kimpton Studio collateral pieces in which the brand has already pre-approved templates
Create and support client events
Manage integrated campaigns inclusive of Marketing, PR, Revenue, Social marketing, online digital marketing and Distribution including but not limited to partnerships, group promotions, leisure promotions, social catering events and Restaurant as needed
Manage and liaise with creative/ advertising and PR agencies to create collateral pieces and build press-worthy stories and events
Build media and marketing plans and manage ROIs thru analytics
Communication with DOSM, GM, and Home Office as needed
Complete monthly + quarterly recap document of actions and results for the individual hotels pertaining to marketing and social media actions
Participate in weekly & monthly calls to outline current focus, next 90 days and wins from a marketing, PR and positioning perspective
Share social media industry trends, strategies and news within hotel teams and adjust strategy as needed
Manage and liaise with hotel public relations firm by communicating upcoming promotions and events and attending hotel, spa, and/or restaurant meetings
Develop with DOSM and PR firms successful PR campaigns and strategies that positively impact the overall revenue performance of the hotels
Internally communicate forthcoming PR-oriented visits and events
Host, meet and greet journalists and track ROI via editorials
Coordinate media trips from start to finish with local hotel team and agency
Manage the day-to-day social media platform and have oversight of PR agency social media team that executes the social media plan
Review the creative and relevant social media campaigns from the Agency on all forms of social media channels including but not limited to; Facebook, Instagram, and others in an ongoing effort to boost traffic, increase revenue and attain overall social goals (where applies)
Review and manage all social channel analytics. Present in monthly recap for owners meetings or month report
Review and manage social media content calendars and posts on a regular basis as provided by the agency standards
Maintain ongoing PR and Marketing calendar of events
Maintain image library on share drive
Develop PowerPoint and assorted presentations as required
Keep current Kimpton Sales App with appropriate information and photography
Complete all correspondence pertaining to Marketing/PR department
Create and maintain 90-day PR action plans as received by Agency
Complete all monthly, quarterly, and annual recaps
Manage allocated marketing budget for the hotel where appropriate.
Marketing department will manage and control the non-direct sales expenses (defined as but not limited to: contract services, special events, promotion, brochures, collateral, eCommerce, consumer media, trade media, photography, agency fees)
DOSM will manage all direct sales expenses not outlined above
Keep abreast of property performance relative to budget, forecast and pace
Work in conjunction with DOSM, Operations, Revenue, Distribution and Online Marketing Managers to ensure that sales, marketing, PR and pricing strategies are aligned for success and maximum financial performance and return.
Work in conjunction with the DOSM and GMs, to assist and support hotel through the annual operating budget and marketing plan.

At least 2 -- 5 years of prior experience in marketing and/or PR required.
Strong project management skills; the ability to lead projects and drive execution to the achievement of the right results
Ability to build strong partnerships and work collaboratively with others
Ability to handle confidential information and work in a professional environment
Ability to prioritize tasks to align with particular deadlines
Strong verbal and written communications skills, as well as interpersonal skills
Ability to read, write, and verbally communicate effectively and professionally with other business departments, guests, and vendors.
Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, report, or schedule form.
Regularly exercise independent judgment and discretion about matters of significance.

Bachelor's degree or combination of relevant work experience and education preferred.

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