Marketing Manager

Hughes Federal Credit Union•Tucson, AZ

4d•$118,000 - $147,000•Onsite

About The Position

In this role, you will be responsible for directing, coordinating, and administrating all aspects of marketing for the credit union. Hughes Federal Credit Union is dedicated to providing a positive difference in our members’ financial lives. Our commitment to the Tucson community extends beyond our members as we sponsor and support local charities and organizations that promote the financial literacy of future generations. Join our team and see why we have been named a “Best-In-State” credit union, four years in a row!

Requirements

Minimum five years of similar or related experience.
Equivalent to a two-year college degree or completion of a specialized course of study at a business or trade school.

Nice To Haves

Proven ability to drive integrated marketing strategies across digital, social, web, email, and traditional media.
Strong leadership, coaching, and mentoring skills with experience developing high-performing teams.

Responsibilities

Lead and execute the credit union’s marketing strategy to drive grow, brand awareness, and member engagement across branches and digital channels.
Provide creative and brand direction to ensure consistent, compliant messaging across all marketing channels.
Develop and manage integrated campaigns including digital, social media, website, email, internal communication, and traditional media.
Oversee content creation and review marketing copy, press releases, advertising, and communications for accuracy, compliance, and brand alignment.
Collaborate with internal departments to support product launches, brand initiatives, and community outreach efforts.
Lead digital marketing efforts including website optimization, SEO, SEM, email and social media strategies.
Monitor and analyze marketing performance using KPIs and tools such as Google Analytics; prepare reports and recommendations.
Manage projects and timelines to ensure successful execution of marketing initiatives.
Train, coach, and mentor marketing staff; monitor performance, support productivity, and identify opportunities for automation and operational efficiencies.
Manage external agencies, vendors, and third-party partners, including vendor due diligences, relationship management, and service-level oversight.
Maintain and update department procedures, support policy review and schedule updates.
Work directly with internal auditors, and NCUA/CPA examiners to meet or exceed audit and examination expectations.
Review, update, and periodically test the Business Continuity Plan.