Marketing Manager, Off Campus Partners - Apartments.com

CoStar Group•Charlottesville, VA

29d

About The Position

The Marketing Manager at Off Campus Partners shapes and executes marketing strategies that elevate our brand, expand awareness, and drive lead generation in the student housing and university markets. This role blends creative storytelling with data-driven marketing to reinforce OCP’s position as the trusted leader in simplifying the off-campus housing experience—the place for students to find a place.

Requirements

2–4 years of experience in marketing, with a focus on digital strategy, content creation, or social media management.
Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Strong understanding of SEO, SEM, and digital marketing best practices.
Experience with Google Analytics, social media management tools (e.g., Hootsuite, Sprout), and content management systems (CMS).
Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences.
Strong project management skills; able to manage multiple priorities and meet deadlines.
Strategic and analytical thinker with the ability to implement campaigns and drive results aligned with business goals.
Highly organized self-starter who thrives in both independent and team settings, with strong attention to detail.
Bachelor's degree required from an accredited, not-for-profit, in-person college/university.

Nice To Haves

Experience working in higher education or the student housing industry.
Experience with paid advertising platforms such as Google Ads and Meta (Facebook/Instagram) Ads.
Proficiency with email marketing tools (e.g., SendGrid, Mailchimp) and campaign automation.
Video editing skills for creating multimedia content (e.g., Adobe Premiere, Canva).
Working knowledge of HTML/CSS for content updates and landing page edits.
Experience using data visualization tools (e.g., Tableau, Power BI) to communicate marketing performance and insights.

Responsibilities

Lead Integrated Campaigns: Deliver marketing initiatives and content that drive visibility, engagement, and qualified leads.
Manage Digital Channels: Oversee social media, email, and paid advertising to grow traffic, conversions, and audience reach.
Create & Maintain Content: Develop compelling creative assets (graphics, presentations, ads, social content) and manage a centralized content library for brand consistency.
Optimize Web Presence: Work with the Apartments.com team to i mprove SEO, content strategy, and user experience to maximize engagement and conversion.
Analyze & Refine: Use data insights to measure performance and optimize strategies for ROI.
Collaborate Across Teams: Partner with internal teams such as Strategic Partnership Development, Account Management, Sales and Product to align marketing with business goals.
Stay Ahead of Trends: Monitor higher education and student housing insights to inform strategy and competitive positioning.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks