Marketing Manager

Gentiva • Vinings, GA

6d

About The Position

We’re looking for a strategic and hands-on Marketing Manager to help drive brand awareness, demand, and growth across multiple channels. This role is ideal for a marketer who can balance big-picture strategy with day-to-day execution — someone who’s equally comfortable managing campaigns, collaborating cross-functionally, and diving into performance metrics. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.)
You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in marketing, brand management, or integrated campaign execution
• Strong understanding of digital marketing channels (paid media, SEO, email, social)
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Experience working with cross-functional teams and external vendors
• Data-driven mindset with comfort analyzing performance metrics and KPIs
• Excellent written and verbal communication skills
• Lytho Workflow or similar creative project management experience
• Microsoft Teams and Office skills (PowerPoint, Word, Excel)
• Team player, positive attitude, self-starter
• Ability to think through projects and assess resources
• Strong communication skills, both verbal and written
• Highly detailed and organized

Nice To Haves

• Healthcare, multi-location, or B2B/B2C hybrid experience is a plus

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social, email, web, and print channels
• Manage campaign timelines, budgets, and deliverables to ensure on-time, on-brand execution
• Partner closely with sales, operations, and leadership to align marketing efforts with growth goals
• Oversee content development, including messaging, creative briefs, and asset production
• Manage agency and vendor relationships, including creative, promotional, and print partners
• Support local market marketing efforts with scalable, brand-compliant tools and resources
• Manages day-to-day communications and assignments with external and internal stakeholders, including agencies and operational departments
• Track, analyze, and report on campaign performance; use insights to optimize results
• Ensure all marketing materials adhere to brand standards and regulatory/compliance requirements
• Stay current on industry trends, competitive activity, and emerging marketing best practices

Benefits

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund
• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees