Marketing Manager

Marmon Holdings, Inc.•Chicago, IL

6d•$75,000 - $85,000

About The Position

World Book Inc. As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best. Defines, develops, and implements all marketing programs, such as: web site, direct marketing campaigns, print advertising, etc. Develops, analyzes, and manages marketing expenses. Identifies new business and revenue opportunities. Leads a team of direct reports. World Book, Inc. is a trusted leader in K-12 educational publishing and digital learning solutions. As we expand our EdTech footprint, most notably through our award-winning AI-enabled literacy and content platform ClassMate, we’re seeking a strategic and hands-on Marketing Manager to accelerate awareness, demand, and qualified pipeline growth across schools and districts. This role is well-suited for a strategic marketer who enjoys building and executing campaigns, creating educator-focused content, and collaborating closely with Sales and cross-functional teams. The Marketing Manager will support multi-channel marketing efforts that increase visibility, generate leads, and encourage adoption of World Book’s digital products. Does this sound like you? You’re a metrics-driven B2B marketer who thrives on building full-funnel campaigns, partnering closely with Sales, and tailoring strategies for specific regions, districts, and buyer personas. You move seamlessly between high-level planning and hands-on execution.

Requirements

3+ years of B2B or EdTech marketing experience, ideally supporting sales teams serving K-12 schools or districts.
Experience with demand generation, email marketing, digital campaigns, SEO/SEM, and lead-nurture workflows.
Experience supporting targeted regional or local marketing initiatives.
Experience with CRM and marketing platforms, including Salesforce and HubSpot.
Experience using project management tools such as Monday.com.
Strong written and verbal communication skills, with the ability to create clear, engaging messaging for educators.
A collaborative, self-directed mindset with solid organizational and project management skills.
A bachelor’s degree or equivalent experience in marketing, communications, or a related field.

Nice To Haves

Previous experience supervising a small team is a plus.

Responsibilities

Support the development and execution of multi-channel marketing campaigns that build awareness and generate leads for ClassMate and other digital products.
Manage and support targeted email marketing, lead-nurture workflows, and digital marketing initiatives, including paid digital and SEO/SEM efforts.
Create compelling, educator-centered messaging and content for campaigns, landing pages, brochures, case studies, videos, and sales collateral.
Help communicate product features and instructional benefits clearly to educators and district decision-makers.
Assist in targeted regional marketing campaigns in collaboration with the Sales team.
Assist in tracking key marketing metrics and reporting on campaign results.
Collaborate with Product, Editorial, Sales, and Customer Success teams to ensure messaging is accurate, consistent, and aligned with product updates.
Support additional marketing initiatives across the business, including campaigns for public libraries and school media centers, as well as marketing efforts to increase sales of print products through our online store.