Marketing Manager

Hiring Team•Germantown, WI

About The Position

At GSC , we are passionate about people and driven by innovation. We empower companies to harness the power of 3D engineering technologies to transform manufacturing, spark innovation, and accelerate product development. Problem-solving is in our DNA—we pride ourselves on delivering solutions that enhance our customers’ design processes and becoming a true extension of their teams. We are seeking a Marketing Manager to join our growing team. This key role acts as a strategic partner within the marketing department, helping to streamline processes and drive results. You will be responsible for managing the execution and performance tracking of our lead-generation initiatives and multi-channel marketing campaigns—especially those that require coordination across teams and tactics. You will also play an integral part in planning and attending events to showcase the business. This is an excellent opportunity to develop and grow your B2B marketing expertise in a company that values and invests in its marketing function. What You'll Do: Coordinate and execute integrated marketing campaigns that drive qualified leads and pipeline growth Collaborate cross-functionally to align marketing strategies with business goals Monitor campaign performance and provide actionable insights for optimization Help ensure smooth workflows, consistent messaging, and timely execution across all channels Attend and generate interest in promotional events What We Offer: A collaborative and innovative work environment Strong focus on professional development and mentorship Competitive compensation and a robust benefits package, including: Paid time off (vacation, sick days, holidays) Medical, dental, vision, and life insurance 401(k) plan with company match Join us and be part of a company that’s helping shape the future of engineering and manufacturing.

Requirements

Bachelor’s degree in Marketing, Business, or related field
3+ years of Marketing or Digital Sales
Strong campaign marketing and leadership experience
Familiarity with automation and data platforms (ZoomInfo, Salesforce, HubSpot)
Ability to travel on occasion

Responsibilities

Lead and execute demand generation campaigns across channels.
Manage and mentor marketing team members.
Align content strategy with buyer personas and sales goals.
Develop and maintain brand messaging.
Collaborate with sales and product teams on go-to-market strategies.
Oversee and administer marketing tools (e.g., ActiveCampaign, SalesLoft, ZoomInfo).
Create report on marketing KPIs and provide strategic insights.
Manage marketing budgets and vendor relationships.
Continuously improve lead scoring and qualification processes.