Marketing Manager

Sekisui House US-posted about 6 hours ago

Full-time • Manager

Orlando, FL

1,001-5,000 employees

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Sekisui House US is the American branch of Sekisui House, a global leader in homebuilding with more than 60 years of experience and over 2.7 million homes built worldwide. As the parent company to Richmond American Homes, we are committed to creating residences that reflect and adapt to the evolving needs of today’s homebuyers. At Richmond American Homes, we foster a culture built on professionalism, teamwork, wellness, and work-life balance. If you’re a results-driven professional with a passion for success, we invite you to build your career with us. Guided by Sekisui House’s legacy of innovation and love of humanity, we dedicate ourselves to one vision: making home the happiest place in the world. We are looking for a candidate who will drive focused marketing strategy and implementation for our Orlando division. This position will work directly with Division Leadership, Sales associates and National Marketing team to develop and execute field marketing plans consistent with the company’s overall business goals.

Project Management: Responsible for prioritizing division marketing projects for assigned communities to ensure deadlines are met. Must have excellent organizational skills and the ability to adapt to new conditions, assignments and deadlines. Will manage multiple projects from start to finish, including; directional signage for communities, MLS listings, RichmondAmerican.com listings, print collateral and e-blast messaging.
Communication: Act as the marketing lead and primary liaison between Division/Sales and National Marketing. Collaborate with Division President/Sales Management and National Marketing to coordinate the marketing, communications and advertising efforts for the division. Work closely with sales associates on understanding and executing marketing programs, as well as implementing community standards. Ensure all parties are kept informed of current marketing initiatives.
Events/Promotions Strategy: Collaborate with Division/National Marketing to create and execute consumer and broker outreach programs marketing programs.
Budgeting : Responsible for maintaining a divisional marketing budget, processing invoices and tracking expenses against budget. This position is charged with ensuring the division’s marketing expenditures fall within the allotted budget.
Strategic Thinking & Problem Solving: Work closely with division Sales team in achieving common goals of driving community traffic and sales. Bring new ideas and thinking to the position to support field team by compiling information, recognizing various issues and opportunities, as well as identifying possible solutions and alternatives.
Results Orientation: Work with Sales Management/Sales Associates and National Marketing in tracking all marketing initiatives and provide analysis of effectiveness. Identify, develop and implement best practice marketing processes among division team.
Contract Negotiation: Negotiate contracts with various vendors as appropriate.

4-year degree in Marketing or related field preferred, plus 5-7 years of field marketing experience at minimum.
Knowledge of strategic field marketing and tactics including; signage, print, online and event marketing.
Must have superb verbal and written communications skills, interpersonal skills, organizational skills and intermediate computer experience (broad understanding of Internet, MS Word, Excel and Outlook).
Position requires high energy, creativity, and ability to juggle multiple tasks.
Must have the ability to think critically and make decisions.
Working in and outside of the corporate office for meetings and project requirements, which includes spending 2-3 days each week in the field touring communities on a weekly basis throughout the metro area (must have reliable transportation).

Real estate marketing experience preferred.

Positive, collaborative team culture
Competitive compensation structure
Comprehensive benefits package includes: Medical, Dental, Vision, HSA/FSA accounts, 401K, Life Insurance, Short Term Disability, Long Term Disability, and EAP
Time Off benefits include: Vacation, Sick, Holiday, Bereavement, Jury Duty, FMLA, and Military leave
Discounted pet insurance
Home purchase discounts & more!
All benefits are subject to qualification and hire dates.
Not all benefits apply to commissioned sales people.

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