Marketing Manager Direct to Consumer
About The Position
We are seeking a results-driven Marketing Manager to lead and execute high-impact marketing strategies in a B2C, multi-channel environment. This role plays a critical part in building brand awareness, driving customer traffic to both brick-and-mortar locations and online platforms, and supporting overall business growth. The Marketing Manager will oversee digital campaigns, paid media (PPC), social media, radio advertising, content development, and performance analytics, ensuring consistent brand messaging and measurable ROI across all channels. You will be an integral part of the team, but not managing a team. This role requires a strategic thinker who can also execute, analyze, and continuously optimize marketing efforts in a fast-paced, performance-driven direct to consumer environment.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (required)
- 5+ years of marketing experience, including 3+ years managing campaigns in a direct to consumer environment (required)
- Strong proven experience with PPC, paid social, and multi-channel campaigns
- Proven ability to drive traffic, leads, and measurable results
- Strong analytical, communication, and project management skills
- Experience in healthcare or health-related marketing B2C required
- Adobe Creative Suite, Canva, or CRM experience required
Responsibilities
- Develop and execute integrated marketing strategies aligned to business growth
- Manage and optimize campaigns across Google Ads, paid social, SEO, and radio
- Drive traffic to both brick-and-mortar locations and online platforms
- Oversee creative development to ensure consistent brand messaging
- Analyze performance metrics and adjust campaigns based on data
- Partner cross-functionally to ensure aligned messaging and execution
Benefits
- Full benefit package and competitive compensation
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1-10 employees
