Marketing Manager

The Faulkner Automotive Group•Trevose, PA

13h

About The Position

The Marketing Manager will serve as a key strategic leader responsible for driving digital marketing performance and advancing the full-cycle retail experience across Faulkner Automotive Group. This role blends strategic oversight with hands-on execution and partner management, ensuring that marketing efforts translate into measurable business outcomes. This individual will lead initiatives that enhance digital retailing capabilities, improve website conversion performance, and optimize the customer journey from online engagement through dealership interaction. The Marketing Manager will work closely with internal teams, dealership leadership, and external advertising partners to align marketing strategy with goals and evolving digital consumer experiences.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field required
5–8+ years of experience in digital or performance marketing
Experience managing external agencies or marketing partners with accountability for results
Prior experience leading or mentoring team members
Strong strategic mindset with the ability to translate data into actionable marketing decisions
Deep understanding of digital advertising, lead generation, and conversion optimization
Familiarity with digital retailing tools and evolving automotive customer journeys
Strong analytical and problem-solving skills with a focus on measurable outcomes
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Strong organizational skills with the ability to manage multiple initiatives simultaneously
Ability to balance strategic leadership with hands-on execution

Nice To Haves

Experience in automotive, retail, or high-volume lead generation environments strongly preferred

Responsibilities

Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience.
Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI.
Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making.
Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience.
Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior.