Marketing Manager - SCHEELS Sports Park at Legacy Pointe

The Sports Facilities Companies•Springfield, IL

About The Position

SCHEELS Sports Park at Legacy Pointe is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Springfield, IL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth. SCHEELS Sports Park at Legacy Pointe is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us. The Marketing Manager will promote the destination as a premier sports tourism, conference, tradeshow, and special events location. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include training on selling sponsorships and booking large tournaments and sports tourism events. The Marketing Manager will oversee the implementation of a marketing campaign plan including digital, print, trade shows/conferences, familiarity visits, regional event relationship building, and more. They will be evaluated based on KPIs set by the SFM corporate marketing team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.

Requirements

Bachelor's degree preferred in business administration, marketing, or advertising; or experience in a similar position
Management of a marketing and/or business development budget
Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
Management of corporate website(s) in the WordPress platform
Ability to develop content and write with company voice in mind
Experience in writing press releases and managing media relationships
Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
Skilled at identifying and creating opportunities or promotions to deliver revenue goals
Must have excellent interpersonal, problem solving and negotiating skills
Must be a team player and deadline-driven
Must have excellent verbal and written communication skills
Must be able to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)

Nice To Haves

Proven success in generating awareness through consumer marketing and branding
Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
Experience in using a CRM to manage and nurture potential or current customers
Experience in sponsorship sales and activation
Proven experience in the successful launch of destination-specific advertising/marketing campaigns
Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
Experience and success in promoting, booking, and delivering special events
Action-oriented personality with a 'get it done' attitude and proficiency for efficiency

Responsibilities

Marketing Budget
Crafting a marketing plan in partnership with the SFM Marketing team
Executing the marketing plan and strategic initiatives
Managing and updating company website(s)
Content development for digital or print
Press release writing and media relations activities
Managing social media business accounts including regular posting and management of content calendar
Participating and assisting the planning and implementation of events, tournaments, and rentals
Assisting in maintaining an event calendar of rental/tournaments booked, as well as, listing all facility activities planned
Managing facility presence with industry publications, trade shows, and associations
Preparing and presenting regular reporting on marketing strategy and results
All other duties as assigned by management