Marketing Manager

Eastside Exterminators•Woodinville, WA

10h•$85,000 - $95,000•Onsite

About The Position

The Marketing Manager is responsible for leading growth-focused, data-driven marketing efforts that support customer acquisition, retention, and route density for Eastside Exterminators. This role plays a critical part in driving profitable growth while strengthening our trusted local brand. This position balances strategy with hands-on execution and works closely with Operations, Sales, Finance, HR, and field leadership to ensure marketing efforts align with technician capacity, seasonal demand, and business priorities. The Marketing Manager will also lead and develop a small in-house marketing team.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Minimum of five (5) years of progressive marketing experience
Strong understanding of local and performance-based marketing
Ability to balance growth goals with operational realities
Comfort working with data, dashboards, and financial metrics
Strong communication, prioritization, and problem-solving skills
Ability to collaborate across departments and influence outcomes
Experience with CRM systems and marketing analytics tools (PestPac or similar field-service CRMs a plus)
Proficiency in Microsoft Office (Word, Excel, Outlook)

Nice To Haves

Experience in pest control, home services, or other route-based service industries strongly preferred
Prior people-management experience preferred

Responsibilities

Develop and execute local marketing strategies that support revenue growth and customer lifetime value
Align campaign timing and spend with seasonal demand, technician capacity, and service mix (recurring, one-time, specialty services)
Drive local market visibility while maintaining brand consistency
Manage and optimize key digital marketing channels, including: Local SEO and Google Business Profiles Google Ads and Google Local Services Ads (LSA) Website performance, landing pages, and conversion optimization Email marketing and CRM-based lifecycle campaigns Social media presence and online reputation
Ensure marketing efforts focus on lead quality and booked jobs, not just lead volume
Partner with Operations and Customer Service to support renewals, upsells, and seasonal service campaigns
Use performance and customer data to segment audiences and tailor messaging
Support recruiting marketing initiatives in partnership with HR, as needed
Track and report on marketing KPIs such as leads, booked jobs, cost per lead, conversion rates, and ROI
Ensure transparency and accountability for marketing spend in partnership with leadership
Use data and insights to continuously improve performance and efficiency
Lead, coach, and develop a small marketing team
Set clear goals, priorities, and performance expectations
Promote collaboration and cross-functional partnership
Act as a trusted marketing advisor to leadership
Stay current on trends in pest control, home services marketing, and digital platforms
Participate in occasional evenings or weekends to support launches or seasonal initiatives
Perform other duties as assigned