Marketing Manager

Soundings • Chicago, IL

15d

About The Position

We are the world's largest and most forward-thinking community for Business Events Strategists and organizers, providing senior-level education, networking, and market intelligence for the global business events industry. The Marketing Manager will develop and implement marketing strategies and community initiatives that engage, inspire, and educate business event professionals. This role will work directly with an in-house marketing team, internal business owners and outside partners to develop, create, execute, and measure marketing plans for our events and membership business units.

Requirements

• Bachelor's degree preferably in marketing or business
• Minimum three years marketing, product management and/or agency experience
• Strong digital background, specifically with lead generation and/or digital direct marketing, along with website UX/UI and social media.
• Strong project management aptitude with the ability to prioritize, multi-task, and maintain flexibility in a fast-paced environment.
• Outstanding written and verbal communication skills, including editing and proofreading skills.
• Self-motivated with strong interpersonal skills to interact and influence a variety of business owners, colleagues and outside partners
• Excellent written and verbal communication skills and presentation experience.
• Working knowledge of Microsoft Office suite, CRM platforms like salesforce and Adobe Creative Suite would be helpful.
• Experience in event marketing industry and/or trade associations a plus.

Responsibilities

• Work with cross-functional teams to develop and measure innovative marketing plans for business event marketers and membership acquisition and retention programs that build brand equity and achieve financial goals.
• Manage the production of marketing & communications materials including developing briefs, editing content, managing video production, and deploying digital, email and social campaigns.
• Develop market intelligence briefings for each marketing activation/project based on external and internal insights and data.
• Analyze program performance results, develop actionable recommendations and ways to optimize results
• Facilitate collaborative relationships with colleagues and identify cross-promotional business opportunities
• Understand the latest trends, technologies, and methodologies across the cultural and marketing landscape
• Manage assigned activation budgets and ensure marketing initiatives are completed on-time and on-budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level