Marketing Manager

Boston Proper • Boca Raton, FL

413d

About The Position

The Marketing Manager at Boston Proper plays a crucial role in supporting the Director of Integrated Marketing by executing and managing marketing initiatives across various channels. This position focuses on driving growth, engagement, and brand visibility through effective email marketing, social media strategies, influencer campaigns, and content creation. The ideal candidate is an experienced marketer who thrives in a fast-paced environment and is capable of leading a team while collaborating cross-functionally to align marketing efforts with company objectives.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in marketing, focusing on digital channels, particularly social media and email marketing, in a retail/e-commerce organization.
• Proficiency in Klaviyo or similar email platforms.
• Proven experience managing multi-channel campaigns and driving measurable results.
• Strong leadership skills with experience managing a team and cross-functional projects.
• Proficient in tools like Word, Excel, PowerPoint, Photoshop, Canva, and analytics platforms.
• Excellent communication and project management skills.
• Creative thinker with the ability to balance strategic planning and tactical execution.
• Knowledge of fashion trends and competitors.

Nice To Haves

• Experience with marketing automation tools.
• Familiarity with current trends in influencer marketing.

Responsibilities

• Assist the Director of Integrated Marketing in developing and executing email campaigns, including segmentation, asset creation, and performance tracking.
• Oversee the editorial calendar for all social media platforms and develop strategies to drive engagement and brand awareness.
• Partner with the Director to establish and manage relationships with influencers and affiliates, coordinating campaign execution and performance analysis.
• Collaborate with creative and marketing teams to develop engaging content for various channels, ensuring alignment with brand standards.
• Utilize analytics tools to track and report on marketing performance, providing actionable insights for future campaigns.
• Work closely with product, ecommerce, and customer service teams to ensure marketing efforts align with business goals.
• Lead and mentor the Associate Marketing Manager, fostering growth and collaboration within the team.

Benefits

• Competitive Medical, Dental, Vision, and Life/ADD Insurance
• 401k with company match
• Flexible and generous Paid Time Off policy
• Merchandise Discount
• Company Bonus
• Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Warehousing and Storage
• Education Level: Bachelor's degree