Marketing Manager

Dweck Properties • Washington, DC

313d

About The Position

Dweck Properties is seeking an experienced Marketing Manager to be based out of our Washington, D.C. office. Reporting to the Marketing Director, this position is responsible for generating high quality prospective renter traffic for our portfolio of 16+ apartment communities located across the DMV. They will also manage and be supported by our Marketing Coordinator. As this role directly supports our operations and property teams, our ideal candidate has a deep understanding of property management with expert sales, communication, and customer service skills. This person will entirely own our lead generation strategy and implementation to meet our occupancy goals, while also overseeing additional global projects to support the Marketing and Operations department. This position focuses on analytics, data-driven decision-making, and highly organized project management. The ideal candidate should excel in tracking performance metrics, optimizing processes, and ensuring efficient execution of strategic initiatives. While there are some brand/creative support opportunities in this role, they are minimal. This is an exciting opportunity to be a part of an energetic, very collaborative team that is dedicated to continuously challenging and improving upon the status quo. We’re a nimble, dynamic company and our ideal candidate is open to (and excited by) potential shifts in responsibilities, adapting to our portfolio’s latest needs in an ever-changing market.

Requirements

• Undergraduate Degree in Marketing, Communications, Business, Property Management, or additional 2 years of relevant experience.
• 2-4 years of experience in property management and/or demand generation in a real estate capacity.
• Highly experienced in Yardi/Rent Café or property management CRM software.
• Highly organized and detail oriented.
• Outstanding verbal and written communication skills.
• Strong aptitude for metrics tracking/data analysis.
• Basic graphic design skills.
• Basic understanding of brand management/consistency/application.

Nice To Haves

• Experience and a proven track record of multifamily demand generation/leasing strategy.
• Experience in people and project management, and a customer service role.
• Impeccable organization and time management skills.
• A strong knowledge of the DMV multifamily market, including portfolio comps and pricing insights.
• Ability to think 'big picture' while also managing logistics and execution.
• Positive attitude with a 'How can I help you?' approach to work.

Responsibilities

• Own and drive all strategies to generate qualified prospective renter traffic, including advertising, outreach, community collaboration, budgets, monthly marketing campaigns, and reputation management.
• Ensure optimal conversion ratios to meet leasing and occupancy goals by monitoring leasing trends, developing reports, optimizing sales copy, providing sales team support, and identifying lead nurture opportunities.
• Oversee our Marketing Coordinator, managing their projects and tasks to ensure accuracy, efficiency, and alignment with business objectives.
• Audit and troubleshoot Marketing Technology, including property management software and access/logins for marketing platforms.
• Work with Training and Marketing departments to help onboard, train, and refresh team members on Marketing best practices.
• Project manage vendors and third-party partners as needed.
• Manage additional global projects to drive renter interest, such as student housing partnerships, property signage updates, and affordable housing programs.
• Manage administrative tasks crucial to the success of our company, including invoice approvals and financial reporting.

Benefits

• Competitive pay and bonuses.
• Comprehensive health, dental and vision insurance.
• Life/AD&D, short-term/long-term disability.
• Paid time off - holidays, vacation, sick, and bereavement.
• Company matched 401K.
• Apartment rent discount, uniforms, training programs, team building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree