Marketing Manager

Study Group-posted 2 months ago

Full-time • Mid Level

Remote • Chicago, IL

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As a Marketing Manager within the North America Brand Marketing Team, you will play a key role in the team responsible for coordinating portfolio-wide positioning activities to position the USA as a destination market along with our U.S. university partners and programs. You will partner with Associate Director of Marketing to maximize the commercial potential of a portfolio of University partner brands and products. This pivotal role involves creating and maintaining differentiated value propositions, developing innovative collateral, and managing new product launches through various channels. Your expertise will contribute to annual marketing plans, innovative collateral, and sales enablement tools, enhancing overall recruitment effectiveness and ensuring partner success. Collaborating with cross-functional teams, you'll deliver and execute a range of marketing activities for a defined portfolio of university partner brands in targeted markets with the aim of driving conversions and new student enrolments while working within the North America Brand Marketing team. Coordinate the delivery of marketing activities in a complex matrix environment including competitor and customer research, as well as creative and digital briefs. Support destination-focused value proposition and portfolio-wide activities within the North America Marketing functions.

Take accountability for defining and clearly articulating the value proposition for university partners, product, or portfolio initiatives in the context of different customer segments.
Develop a deep understanding of portfolio-wide destination proposition and partner universities' brands, projects, and initiatives.
Independently maintain the operational marketing relationship of key projects and workstreams.
Manage and respond to the changing needs and business goals of the University partnerships.
Champion the products, initiatives or brands within Marketing, Student Acquisition, and Admissions.
Implement portfolio brands' marketing activities according to the student journey.
Lead in portfolio marketing activity and marketing project work as required.
Manage the briefing, creation, and implementation of marketing activities across a range of channels, e.g. web, social media and print.
Maintain the accuracy of public information covering all marketing collateral and websites.
Actively participate in reviewing marketing activity and performance including analyzing results, identifying lessons learned and sharing best practices.
Gather content that supports the student journey and help to maintain social media activity.
Undertake desk research, including customer, competitor, and market analysis.
Complete administrative duties, including keeping data in IT systems current and regular reporting for different audiences.

Bachelor's degree, ideally in Marketing or related field.
Strong experience in brand management, communication, and media strategy using multiple channels.
Highly skilled in written and oral communication with fluency in English.
Expertise in dealing and working with external stakeholders such as partners, agencies, suppliers.
Experienced in using a range of digital marketing platforms.
Flexibility and agility to work within tight deadlines, manage priorities, and meet expectations.
Interest or experience of the higher education sector.
Brand management and proposition development experience.
International marketing experience.
Experience in tailoring marketing strategies for bespoke purposes.
Previous work in a multi-channel and matrix organization.

Equal opportunity employer
Diverse and inclusive workplace

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