Marketing Manager

CommonSpirit Health • Rancho Cordova, CA

396d

About The Position

The Marketing Manager position at Dignity Health is a key role within the Sacramento market, responsible for shaping and executing marketing strategies that align with local market priorities and the broader regional goals. This position requires a dynamic and skilled individual who will lead marketing efforts for clinics, facilities, and services, ensuring effective communication and engagement with the community and healthcare professionals.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 6 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
• Proven track record of success in developing and implementing strategic marketing and communications plans.

Nice To Haves

• Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
• Excellent presentation skills.
• Ability to work collaboratively with cross-functional teams and senior executives.
• Strong organizational and project management skills.

Responsibilities

• Serve as a Marketing Manager for the Sacramento market, reporting to the Market Director of marketing.
• Shape and execute marketing strategies aligned with local market priorities and goals.
• Manage a broad range of marketing needs throughout the market, including growth and engagement programs.
• Develop, implement, and monitor comprehensive marketing strategies that align with regional and enterprise goals.
• Maintain detailed annual budgets reconciliation and tracking reports for marketing spends.
• Track marketing performance metrics and make data-driven decisions to improve strategies.
• Work with a cross-functional market-based team of marketing & communications managers and specialists.
• Utilize data analytics to personalize marketing and enhance consumer and patient experience.
• Manage deployment of service line campaigns across various channels including digital, social media, and print.
• Support development of marketing collateral, advertising campaigns, and digital marketing initiatives.
• Develop and implement strategies to engage and support referring physicians and healthcare professionals.

Benefits

• Health insurance coverage
• Dental insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Hospitals
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees